Director of Field Operations
Lifestyle Home Products
- Mississauga, Ontario, Canada
- Mississauga, Ontario, Canada
Über
About WIN
WIN (Warehouse Installation Network) is the dedicated national lead generation partner for Lifestyle Home Products, the largest independent manufacturer of sunrooms, windows, doors, the all-Canadian True North Bath Remodel, Lennox, and others.
Through partnerships with major retailers across the Country, WIN designs and executes in-store and event-based programs that connect directly with homeowners and generate high-quality, leads for our home improvement clients. As we continue to scale, we are investing in the next level of operational and commercial leadership.
Position Overview
WIN is seeking a Director of Field Operations & Marketing to provide strategic and operational leadership across its field programs.
Reporting directly to the CEO, this role is responsible for:
- Overseeing the performance of Team Leads, Squad Leaders, and field representatives
- Designing and refining the systems and processes that support field execution
- Leading the development and rollout of new acquisition channels, including canvassing and events
Key Responsibilities
Field Leadership & Performance Management
- Lead and support a multi-layered team structure (10 Team Leads, 8 admin and support staff, and 100 field representatives) across multiple regions
- Establish clear performance expectations, KPIs, and routines for Team Leads and their teams
- Conduct regular performance reviews and operational meetings focused on lead volume, lead quality, staffing, and compliance with standards
- Develop and optimize systems for scheduling, coverage, store allocation, and shift management
- Build and refine onboarding, training, and performance management workflows to ensure consistency and quality across all markets
- Implement and maintain practical scorecards and reporting tools (primarily in Google Sheets/Excel and CRM platforms) to support data-driven decision-making
- Build and launch of canvassing program (door-to-door), including territory planning, staffing models, performance metrics, and reporting
- Build and launch an events program (home shows, fairs, markets), including event selection, logistics planning, deployment, and post-event analysis
- Create structured playbooks and SOPs so new channels can be scaled efficiently and managed by the leadership layer
- Monitor field performance and proactively identify operational risks, trends, and improvement opportunities
- Address issues such as coverage gaps, store concerns, logistics challenges, and variance in performance in a timely, structured manner
- Ensure accurate, timely reporting and provide clear weekly and monthly operational updates and recommendations to the CEO and leadership team
Experience
- Minimum 3-5 years of progressive experience in field operations, sales operations, retail or regional management, home services, door-to-door, events, or a closely related environment
- Demonstrated experience managing front-line teams through a leadership layer (team leads, supervisors, regional managers)
- Proven track record of designing or significantly improving operational systems, processes, and performance frameworks
- Bilingual is an asset
- Strong operational and commercial mindset, with a focus on measurable results (lead volume, quality, efficiency)
- High degree of initiative and ownership; able to move work forward with limited direction
- Excellent organizational skills and attention to detail, with the ability to manage multiple markets and priorities concurrently
- Proficiency with Google Sheets/Excel and familiarity with CRM/field tools (e.g., Salesforce, i360, SureCommand or similar)
- Clear, professional communication skills with the ability to work effectively with both leadership and front-line staff
- Valid driver's license and reliable vehicle; regular and weekly visits to stores and events will be required.
- Strategic impact: Direct influence over how a national field operation is structured, managed, and grown
- Building opportunity: Opportunity to design and institutionalize scalable systems and channels in a high-growth environment
- Leadership exposure: Direct reporting line to the CEO and involvement in key operational and growth decisions
- Growth potential: As WIN expands, this role has clear potential to grow in scope and seniority.
- Starting salary: $70,000–$105,000 CAD per year, commensurate with experience
- Performance-based bonus linked to lead generation results and overall company performance
- Mileage reimbursement for approved travel to stores and events
Qualified candidates are invited to submit their resume and cover letter to:
While we thank all those with an interest in this role, only the candidates selected for an interview will be contacted.
Sprachkenntnisse
- English
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