Growth Marketing Manager

Experience Required: 5+ years
About HellamaidHellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven model and need a performance leader who can scale demand across corporate and franchise markets.
Role OverviewYou will own Hellamaid's paid growth engine. This is a senior, hands-on role focused on revenue, not vanity metrics. You will design, launch, and scale paid systems that support both corporate and franchise territories.
Key Responsibilities

• Own and scale Google Ads across Search, Performance Max, and Local campaigns
• Build and optimize Meta (Facebook and Instagram) ad accounts and funnels
• Develop scalable paid frameworks that franchise partners can deploy locally
• Plan and launch email campaigns tied to promotions, seasonality, and reactivation
• (Black Friday, holidays, seasonal deep cleans, moving season, referral pushes, etc.)
• Build automated email and lifecycle flows for abandoned bookings, retention, and repeat purchase
• Design full-funnel strategies from cold traffic to booked service
• Optimize landing pages and booking paths to improve conversion rates
• Track performance through GA4, GTM, CRM, and email platforms
• Establish reporting systems franchise partners can understand and use

Requirements

• 5+ years of performance marketing experience
• Deep expertise in Google Ads and Meta Ads
• Strong experience with lifecycle and email marketing systems
• Experience scaling multi-location or franchise-style campaigns
• Proven ability to manage and optimize larger monthly budgets
• Highly analytical mindset focused on ROAS, CPL, and revenue