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Head of Independent Off-trade SalesLiberty Wines LtdClapham, England, United Kingdom

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Head of Independent Off-trade Sales

Liberty Wines Ltd
  • GB
    Clapham, England, United Kingdom
  • GB
    Clapham, England, United Kingdom

Über

Head of Independent Off‑trade Sales We’re seeking a dynamic leader to drive our Independent Off‑trade sales strategy and deliver against ambitious growth targets. In this pivotal role, you’ll provide strong leadership and guidance to regional team leaders and direct reports, ensuring national performance is achieved in line with sales objectives. You’ll also play a key part in unlocking new business opportunities across the country, supporting teams to meet annual new business targets and strengthen our market presence.
Key Responsibilities
Continue to develop and lead the Independent Off‑trade sales strategy aligned with company growth targets
Develop and implement tailored strategies for fine wine merchants and luxury retail, alongside the independent retail strategy
Identify market trends and opportunities to expand Liberty Wines’ presence across key Independent Off‑trade sub‑channels
Provide clear leadership, guidance and support to direct reports and regional team leaders to drive Independent Off‑trade performance in line with sales targets
Provide market insights and share Independent Off‑trade feedback with the wider business to inform strategic decision making
Ensure that commercial decisions across Independent Off‑trade, Luxury and Fine Wine sub‑channels are fully aligned with Liberty Wines On‑Trade strategy
Manage sales of specific producers and wines in the Independent Off‑trade to annually agreed targets
Maintain and develop existing Independent Off‑trade customer accounts to achieve FY budgeted revenue and margin targets
Support direct reports and team leaders across the country in developing new business opportunities in the Independent Off‑trade to achieve annual new business targets
Collate, analyse, and summarise monthly performance data for the Independent Off‑trade channel and sub‑channels
Maintain and update the prospective customer database, tracking outreach, web enquiries, and lead progression to support strategic decision‑making and sales growth
Lead the creation, management, and communication of Independent Off‑trade offers, ensuring alignment and effective execution across all sales teams
Manage expenses to budget
Work cross‑functionally with the brand management, buying, education and design teams to ensure effective promotional support and education within the Independent Off‑trade
About you
Proven experience developing and executing Independent Off‑trade sales strategies across fine wine, luxury retail, online, and independent retail sub‑channels to deliver sustained growth
Strong track record of achieving sales targets and driving long‑term account growth across key Independent Off‑trade customers
Skilled at identifying market trends and growth opportunities
Confident analysing sales data and using Excel to turn insights into action
Proven ability to build strong relationships and communicate effectively with existing Independent Off‑Trade customers. Demonstrated ability to win new business and support sales teams in achieving growth targets
Proven ability to lead, motivate and coach sales teams, driving accountability, high performance and individual and team development
Highly organised, with strong attention to detail and excellent time management
Self‑motivated, proactive, and adaptable in fast‑paced environments
Experienced in collaborating with cross‑functional teams and positively influencing stakeholders to drive results
Strong wine empathy and ability to demonstrate wine knowledge, preferably at WSET Diploma level
What you can expect
25 days holiday excluding public holidays, increasing after 2 years of service and the option to buy additional days
Personal bonus of up to 5% of salary, based on performance against key objectives
Company pension scheme matching up to 5% of contributions
18 weeks enhanced maternity leave and 4 weeks paternity leave
Cycle to work & electric car scheme
Employee Assistance Programme
Travel insurance
Retail, wellbeing, technology, and travel discounts
Liberty Wines is an award‑winning company, accredited silver by Investors in People, and offers excellent opportunities for training and development alongside a great working environment (and an even better coffee machine). We encourage all our employees to further their wine knowledge through our in‑house Liberty Wines Academy and WSET courses alongside building skills and experience over the course of their professional development.
Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.
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  • Clapham, England, United Kingdom

Sprachkenntnisse

  • English
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