Senior Manager, Product Marketing

Recognized as one of Canada's top startups two years in a row — climbing from #4 in 2024 to #2 in 2025 — Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Thanks to our industry-leading technology and best-in-class sales and trading team, we are home to the fastest-growing marketplace for the stock of "unicorns" on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us

As a Senior Manager, Product Marketing at Hiive, you'll play a crucial role in shaping and executing our go-to-market (GTM) strategy, ensuring our products resonate with our users and drive business growth.

In this role, your responsibilities would include:

• Developing and executing product marketing strategies that drive awareness, engagement, and adoption for Hiive's products.

• Defining and refining Hiive's messaging and positioning, ensuring alignment with user needs and market trends.

• Leading product launches from conception to execution, collaborating cross-functionally with Product, Capital Markets, and Growth teams.

• Creating compelling user enablement materials, including product collateral, pitch decks, and case studies.

• Partnering with the Demand Generation team to build and execute integrated campaigns that drive pipeline and adoption.

• Conducting competitive analysis and market research to build out positioning, and GTM strategies.

• Collaborating closely with Product Managers to influence roadmap decisions based on user insights and market trends.

Required Skills:

• 5+ years of product marketing experience in B2B SaaS or marketplace businesses.

• Proven track record of successfully launching and marketing products.

• Strong storytelling skills with the ability to translate complex concepts into clear, compelling narratives.

• Experience developing sales enablement tools and working closely with sales teams.

• Excellent project management skills and ability to work cross-functionally in a fast-paced environment.

Preferred Skills:

• Experience in venture capital, private equity or marketplaces.

• Deep understanding of the startup and venture ecosystem.

• Familiarity with data-driven marketing approaches and performance analytics.

• Experience working with product-led growth (PLG) and enterprise sales motions

Compensation, Benefits, & Perks: 

• Highly competitive salary commensurate with experience and contribution.

• Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.

• Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.

• A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

• An engaging social calendar, including bi-weekly catered lunches, bi-weekly "Friday bar," team workouts, annual summer party, and holiday party, two "onsite" all-team retreats each year, semi-annual team-building events, and Hiive Womens' Network events.

• Significant opportunities for growth into team leadership and management roles.

• Entrepreneurial culture and a small and dynamic team.

• Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.