Marketing specialist

Company Overview

Meitou Inc. is an innovative financial startup located in Toronto, Canada, dedicated to providing Chinese-speaking investors with reliable and insightful analysis of U.S. stocks. With a strong online presence and a mission to empower our community, we have established ourselves as a leading brand in U.S. stock investment.

Summary

We are seeking a Marketing Specialist to join our marketing team. In this role, you will take the lead in creating managing digital campaigns, managing social media channels and driving brand growth across multiple platforms. Your creativity and marketing insight will play a key role in connecting with our community of over 100,000 Chinese-speaking investors worldwide, strengthening our brand presence and supporting the continued growth of our products.

Responsibilities

• Manage and operate social media channels, including YouTube, Douyin, Twitter/X, WeChat Official Account, and Xiaohongshu, while coordinating cross-platform collaborations and community engagement.
• Plan and execute email marketing campaigns, including visual design, writing, audience segmentation, and post-campaign performance analysis.
• Plan, execute, and analyze results of daily marketing activities and promotional campaigns to optimize reach and conversion.
• Create and edit short-form videos using provided scripts and long-form materials to produce engaging, platform-ready content.
• Enhance Google SEO performance, improving keyword rankings and website visibility through strategic content and technical optimization.

Qualifications

• Minimum 3 years of professional experience in digital marketing, graphic design, or related creative fields.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Bachelor's degree in Marketing, Design, Business, Economics or related.
• Native Mandarin speaker with strong written and verbal communication skills.
• Experience in social media content creation or platform management (YouTube, Twitter, WeChat, Xiaohongshu) is a strong plus.
• Strong sense of visual aesthetics, creativity, and attention to detail, with the ability to translate marketing ideas into impactful visuals.

Job Types: Full-time, Permanent

Expected hours: 40 per week

Benefits:

• Dental care
• Extended health care

Ability to commute/relocate:

• Toronto, ON M2J 5C1: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 3 years (preferred)

Language:

• Mandarin (required)

Work Location: In person