Senior UX Strategist

Role: Senior UX Strategist

Location: Calgary, AB

Duration: 2 Months

We are seeking a Senior User Experience Strategist to lead the development and evolution of user experience strategy for our customers. You will play a critical role in aligning user needs with business goals, defining experience visions, and shaping product roadmaps through user-centered insights and design thinking. This role bridges the gap between research, design, product, and business strategy to create coherent, scalable experiences across channels.

1 Key Responsibilities

• Strategic Planning

o Develop and champion holistic UX strategies that align with business objectives and customer needs.

o Define experience principles and frameworks to guide cross-functional design and development efforts.

o Translate business goals and customer insights into experience roadmaps and service blueprints.

• User & Market Research

o Synthesize research findings, competitive analysis, and user data into strategic insights.

o Identify unmet user needs and emerging behavioral trends to inform product and service direction.

o Collaborate with UX researchers, analysts, and product teams to define hypotheses and test plans.

• Experience Architecture

o Create high-level information architectures, user journeys, and ecosystem maps to clarify the end-to-end user experience.

o Identify friction points, gaps, and opportunities across user touchpoints.

o Advocate for accessibility, consistency, and inclusive design practices.

• Stakeholder Collaboration

o Facilitate workshops and co-creation sessions with business stakeholders, customers, and product teams.

o Act as a strategic advisor to cross-functional leaders, ensuring UX is embedded early in product and service planning.

o Influence decision-making by clearly articulating UX strategy and value to non-design audiences.

• Measurement & Evolution

o Define success metrics tied to experience outcomes (e.g., satisfaction, engagement, task completion).

o Partner with analytics teams to evaluate user experience performance over time.

o Continuously iterate on experience strategies based on feedback, data, and business shifts.

2 Qualifications

• 8+ years of experience in UX, product design, service design, or related fields, with at least 2 years in a strategic or lead role.

• Strong portfolio demonstrating UX strategy work (e.g., journey maps, ecosystem models, experience visions).

• Proven ability to drive cross-functional alignment around customer experience outcomes.

• Deep understanding of user-centered design, service design, and design thinking methodologies.

• Familiarity with qualitative and quantitative research methods.

• Excellent communication, facilitation, and storytelling skills.

• Proficiency in tools like Figma, Miro, Adobe CC, or similar.

• Experience working in agile product development environments.

3 Preferred Qualifications

• Knowledge of design systems, content strategy, or omnichannel service design.

Background in human-computer interaction, psychology, or business strategy is a plus