Social Media Content Creator

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

Reporting to the Manager, PR & Content, the Social Media Specialist plays a pivotal role in shaping AIR MILES online presence, fostering vibrant, engaged community members and informing business decisions through qualitative and quantitative analysis.

This role is responsible for replying to online messages + across our social media platforms and proactively engaging in relevant conversations online. They are responsible for contributing to social content ideation and they have a relative level of comfort appearing in and developing social content using native tools and Canva. This individual should have a strong understanding of social listening and reporting to relay trending topics, insights and themes back to the business.

Responsibilities:

Community Engagement

• Identify and cultivate relationships with online advocates to build a strong AIR MILES community.
• Recommend opportunities for the brand to authentically engage in relevant conversations.
• Engage with AIR MILES communities across social media platforms by responding to comments, direct messages, and proactively participating in relevant online discussions.
• Foster a sense of belonging and advocacy within the community by encouraging meaningful interactions.
• Address community concerns and escalate issues when necessary, ensuring timely resolutions

Social Listening

• Use advanced social listening tools to monitor online conversations, identify trends, and assess sentiment.
• Spot emerging trends and cultural shifts to inform content strategies and business decisions.
• Staying attuned to online conversations and trends related to the brand and industry.
• Provide regular reports on KPIs, brand health and engagement highlights.
• Share actionable recommendations based on data to refine social strategies and improve performance.
• Ad-hoc reporting on product updates, sentiment, and crisis.

Social Development and Scheduling

• Collaborate with the Content & Social team to develop organic content ideas, based on social listening findings that align with brand strategy and resonate with the audience.
• Ability to develop content within platforms and Canva.
• Comfort being featured in content and creating content.

Qualifications

• Minimum 3-5 years of relevant experience
• Specialized knowledge from education and/or business experience
• Experience with social media platforms and scheduling tools
• Experience creating content designed for social media
• Experience with social listening tools
• In-depth verbal & written communication skills
• In-depth analytical and problem-solving skills
• In-depth stakeholder management and collaboration
• French speaking is an asset