Über
Job Responsibilities: • Developing comprehensive site tagging & tracking data capture strategies using URL query params, UTM,etc. that help aligns with the marketing teams objectives and measurement goals • Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM) • Setup and manage Profiles, audience, Events, Conversions, custom attributes/parameters in google analytics /GA4 and help design advanced measurement & tracking for cross channel campaign execution • Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC) ,Display Media Advertising & Social campaigns. • Must have experience working with digital marketing data: Google Analytics/GA4, media, CM360 /ad server click and conversion tracking log data • Writing code and unit tests, automation, code reviews and testing • Deploying to production and dev ops • Work with product managers to prioritize features for ongoing sprints and manage a list of technical requirements based on industry trends, new technologies, known defects, and issues. • Manage your own time and work well both independently and as part of a team. • Quickly generate and update proof of concepts for testing and team feedback Embrace emerging standards while promoting best practices.
Experience in the banking domain is a plus .
Key Skills: • Experience working site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager or similar other tools in the industry • Hands-on experience in implementing click tags, conversion tags/pixel & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues • Experience on Scripting (Java scripting, HTML, Python, types) and writing macros • Knowledge of CRM, Web Analytics, Tag Management (server-side vs client side), Google SearchAds360 type Marketing Automation tools; & any data visualization tools
About Us: InterSources Inc , a Certified Diverse Supplier, was founded in 2007 and offers innovative solutions to help clients with Digital Transformations across various domains and industries. Our history spans over 16 years and today we are an Award-Winning Global Software Consultancy solving complex problems with technology. We recognize that our employees and our clients are our strengths as the diverse talents and opportunities they bring to the table enable us to grow as a global platform and they are causally linked with our success. We provide strategic and technical advice, and we have expertise in areas covering
Artificial Intelligence, Cloud Migration, Custom Software Development, Data Analytics Infrastructure & Cloud Solutions, Cyber Security Services,
etc. We make reasonable accommodations for clients and employees and we do not discriminate based on any protected attribute including race, religion, color, national origin, gender sexual orientation, gender identity, age, or marital status. We also are a
Google Cloud partner
company. We align strategy with execution and provide secure service solutions by developing and using the latest technologies that thrive our resources to deliver industry-leading capabilities to our clients and customers, making it convenient for our clients to do business with InterSources Inc. Our teams also drive growth by refining technology-driven client experiences that put the users first, providing an unparalleled experience. This results in strengthening the core technologies of clients, enabling them to scale with flexibility, create seamless digital experiences and build lifelong relationships.
Sprachkenntnisse
- English
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