Business Director, Applied AnalyticsWPP Media • City of London, England, United Kingdom
Business Director, Applied Analytics
WPP Media
- City of London, England, United Kingdom
- City of London, England, United Kingdom
Über
Business Director, Applied Analytics Department / Team: OPENMIND ZEUR Above Market Team About OpenMind
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestlé media investment. Account Overview
OpenMind was recently awarded the ZEUR assignment for Nestlé Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Business Director to provide strong Analytics experience and leadership for in-scope Nestlé categories. This role offers variety, blending growth delivery for brands, strategic consultancy, and establishing a framework for delivering change at scale. About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. For more information, visit wpp.com and wppmedia.com. Role Summary and Impact
Overview of role:
The Business Director, Business Intelligence bridges Nestlé Category teams and Analytics best practice. This position supports media investment teams as they set annual media budgets and optimize plans. It includes understanding the media marketing measurement landscape and explaining complex concepts in a digestible way to clients and internal teams. The role involves raising analytics standards across ZEUR, educating wider Local Market teams, and driving analytics excellence across the region. Responsibilities
Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally. Leverage Marketing Mix Models and Marketing Best Practice to achieve budget setting goals. Leverage Nestlé Measurement Framework to understand how each touchpoint is measured (RDM, Search, TV, Online Video, others). Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software. Lead the development of consolidated Marketing Mix Model analysis for Nestlé Category teams. Utilize statistical techniques to apply available FMCG benchmarks to complete missing information. Provide relevant inputs to Nestlé Zone Europe Media Principles and localize this guide with the category. Integrate key media concepts into the narrative, such as reach, frequency, GRPs, carryover generation, multimedia measurement, and brand-demand generation. Collect relevant data assets from markets to localize sufficiency guidelines and train local cluster markets in their usage. Skills and Experience
Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with quantitative coursework). Experience in a highly analytic or strategic role; comfortable with numbers and applying statistical methods in a marketing context. Proactive with strong attention to detail; able to manage multiple projects. Polished verbal and written communications skills. Familiar with techniques such as: Marketing or Media Mix Modelling, Regression/Multi-variate regression, Ad Effectiveness research, A/B tests, Lift analysis, Multicell analysis, Digital & Multi-touch attribution, and Media Mix Optimization based on response curves. Extensive experience delivering presentations to senior stakeholders. Life at WPP Media & Benefits
We invest in employees to help them do their best work. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, partner discounts, and mental health days. WPP Media is an equal opportunity employer with a hybrid working model. If you require accommodations, discuss this with the hiring team during the interview process. (Please note this is a UK based role and requires individuals to have the right to work in this location) Please read our Privacy Notice for more information on how we process the information you provide. https://www.wppmedia.com/pages/privacy-policy While we appreciate all applications, only those candidates selected for an interview will be contacted. Seniority level
Director Employment type
Full-time Job function
Business Development and Sales Industries: Advertising Services
#J-18808-Ljbffr
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot stammt von einer Partnerplattform von TieTalent. Klicken Sie auf „Jetzt Bewerben“, um Ihre Bewerbung direkt auf deren Website einzureichen.