Marketing Manager

Who are we?

Kiokii And is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 18 stores in Canada to-date and more to come

We are looking for a Marketing Manager to join our Marketing Team

About the Role

The Marketing Manager will be responsible for developing and executing the strategic direction of the brand's social media presence, influencer programs, promotional initiatives, and experiential activations. This role will ensure a cohesive, insight-driven marketing approach that strengthens brand positioning, drives engagement, and cultivates community growth across key platforms and channels.

This position requires a highly strategic and creative professional who combines a deep understanding of digital culture and audience behavior with strong planning, analytical, and leadership capabilities.

Digital Marketing

• Develop and execute cross-channel digital strategies (SEM, SEO, display, paid social, programmatic)
• Manage performance marketing campaigns across Meta, TikTok, Google, YouTube, and other platforms
• Optimize paid ad performance to achieve ROAS, CAC, and traffic goals
• Oversee CRM/email strategies using tools like Klaviyo, driving segmentation, automation, and lifecycle marketing

Social Media & Community

• Lead organic content and social media strategy across Instagram, TikTok, YouTube, and emerging platforms
• Work with designers, content creators, and influencers to maintain an engaging social presence
• Engage with followers and build brand community through interactive and trend-driven content
• Track engagement metrics and adjust strategies for growth

Influencer & Affiliate Marketing

• Identify, onboard, and manage influencer partnerships (micro, macro, and ambassador tiers)
• Build affiliate and creator programs to expand reach and credibility
• Coordinate campaigns with PR and influencer gifting strategies
• Track ROI and engagement of influencer collaborations

Content & Campaign Management

• Oversee content creation for product launches, campaigns, and seasonal activations
• Develop messaging frameworks and creative briefs for marketing assets
• Collaborate with design, ecommerce, and retail to ensure consistent execution of content across platforms
• Own the marketing calendar and synchronize digital, social, email, and retail campaigns

Analytics & Performance

• Define KPIs and track campaign performance across channels (traffic, CTR, conversion, ROAS, etc.)
• Generate weekly/monthly reports and insights to inform optimization
• Use tools like GA4, Looker Studio, Meta Ads Manager, Klaviyo, and internal dashboards
• Monitor customer trends, feedback, and competitor activity to inform future strategy

Team Leadership & Collaboration

• Manage and mentor marketing team, freelancers, and agency partners
• Collaborate closely with Ecommerce, Retail Operations, and Buying & Category teams
• Lead cross-functional planning for product launches, new store openings, and strategic initiatives
• Present strategy updates and campaign recaps to leadership

What You'll Need

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of progressive marketing experience, preferably in retail, beauty, fashion, or lifestyle
• Strong understanding of digital and performance marketing fundamentals
• Hands-on experience managing paid media, social content, CRM, and influencer programs
• Strong project management, communication, and analytical skills
• Proficient in marketing tools and platforms: Meta Ads Manager, Google Ads, GA4, Klaviyo, Canva, or similar
• Passion for beauty, culture, and consumer experience with awareness of retail beauty trends and customer demographics

Please note that this role is fully onsite in our Markham, Ontario office.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Work Location: In person