Senior Manager, SEO & CRO Marketing – FIFA World Cup 26™

Senior Manager, SEO & CRO Marketing – FIFA World Cup 26 Senior Manager, SEO & CRO Marketing – FIFA World Cup 26

Apply locations NY-New York - Park Ave South time type Full time posted on Posted Yesterday job requisition id JR24881 Who We Are: On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company. Role Overview As the

Sr. Marketing Manager, SEO & CRO , you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for

FIFA World Cup 26 Official Hospitality

customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics. Key Responsibilities Develop and implement an

SEO strategy

to increase the visibility of FIFA World Cup 26 Official Hospitality offerings across search engines.

Conduct

keyword research

to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26.

Optimize

meta tags, headers, structured data, and internal linking

to improve search rankings and click-through rates.

Perform

technical SEO audits , addressing site speed, mobile usability, crawlability, and indexability.

Enhance

content discoverability , ensuring landing pages and blog content align with FIFA World Cup 26 brand messaging and search trends.

Improve

backlink profile

through digital PR, partnerships, and content outreach initiatives.

Analyze user behavior and

conversion funnels

to identify drop-off points and opportunities for optimization.

Conduct

A/B and multivariate testing

to refine landing pages, CTA placements, pricing display, and checkout processes.

Use

heatmaps, session recordings, and customer journey analysis

to improve e-commerce UX/UI.

Collaborate

closely with internal teams

including

Marketing, Product, Data Science, and Commercial Strategy

to ensure a cohesive approach to SEO, CRO, and e-commerce performance.

Track and report on

organic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenue

using Google Analytics, Google Search Console, and other SEO/CRO tools.

Provide

data-driven insights

and strategic recommendations to stakeholders.

Stay informed on

FIFA World Cup 26 search trends , hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates.

Qualifications & Skills: 5+ years of experience

in

SEO, CRO, and e-commerce

optimization, preferably in the sports, travel, or hospitality sector.

Proven track record of

increasing organic traffic

and

improving e-commerce conversion rates .

Strong understanding of

Google’s algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar) .

Experience with

enterprise-level e-commerce platforms , preferably Shopify, Magento, or a custom CMS.

Knowledge of

international SEO strategies

and multi-language website optimization.

Ability to work with

GA4 and data visualization tools

to analyze user behavior.

Strong project management and stakeholder communication skills.

Passion for

sports, major global events, and digital marketing trends.

#LI-MG1 Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. Hiring Range Minimum:

$97,500 annually Hiring Range Maximum:

$130,000 annually

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