- +3
- +6
- Munich, Bavaria, Germany
Über
You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more.
- Understand key drivers of category and brand performance through category management, innovative sell-in stories, and activation plans to drive growth
- Act as Sales spokesperson in the innovation process to ensure incremental value for consumers, customers, Danone, and the planet
- Translate category, consumer, and shopper insights into a shared category vision that guides commercial execution across teams
- Develop shopper activation campaigns and integrate data insights to enhance category strategies, including PICOS and in-store activation
- Collaborate cross-functionally with Field Force and manage external agencies to deliver impactful shopper communication
- Support commercial excellence by balancing market realities with internal goals and driving execution across teams
- Lead development of 4P strategies, GTM innovation plans, and brand strategy translation across channels with Marketing and Key
Wünschenswerte Fähigkeiten
- Brand Management
- Cross-functional Collaboration
- Data Analysis
- Go-to-market Strategy
- Market Research
- Sales
Berufserfahrung
- Product Owner / Product Manager
- Data Analyst
- Business Analyst
Sprachkenntnisse
- German