Creative Director

About WelcomeHome

WelcomeHome is an Atlanta-based SaaS startup with the mission to build the best Customer Relationship Management (CRM) platform in the senior living and home care sectors. Since launch in 2019, we have experienced incredibly rapid growth.

Profitable from day one, we've hit hypergrowth with a team that prioritizes client results over external / VC reporting and internal politics.

WelcomeHome's differentiation extends beyond providing the most technologically advanced, easiest to use software in the space. Clients receive world class support, from the migration from their legacy CRM platform to ongoing day to day training and troubleshooting.

About the Role

As the visionary leader of the creative team, the Creative Director will oversee the conceptualization, execution, and delivery of compelling creative strategies across all marketing channels. This role will inspire a team to produce innovative content while ensuring brand consistency and a deep connection with the WelcomeHome audiences.

Responsibilities include:

Creative Strategy and Leadership:

• Develop and implement a visionary creative strategy that aligns with the company's goals and brand values.
• Lead and mentor a team of content creators fostering a collaborative and innovative culture while maintaining a standard of excellence
• Collaborate cross-functionally with other WelcomeHome teams including; marketing, sales, product, and customer insights, to translate business objectives into creative marketing campaigns.

Brand Development and Storytelling:

• Define and uphold the WelcomeHome Software brand identity across all platforms and touchpoints.
• Craft compelling narratives that resonate with senior care organizations.
• Drive the creation of innovative marketing assets including videos, blogs, social media, whitepapers, event collateral and more.

Campaign and Content Creation:

• Critical involvement in the development of integrated marketing campaigns, from ideation to execution.
• Provide creative direction for webinars, thought leadership sessions, and industry events.
• Partner with the Customer Insights team to present complex data in visually engaging and understandable formats.

Quality Assurance and Optimization:

• Ensure high standards of creativity, accuracy, and consistency
• Analyze campaign performance and use insights to refine creative strategies.
• Stay up-to-date with industry trends, competitor campaigns, and emerging technologies.

About You

• Strong artistic expertise
• Proficiency in design software (Adobe Creative Suite & more)
• Hands on experience
• Team leadership and cross functional collaborative skills
• Excellent communication
• Presentation skills

What You'll Get

WelcomeHome values all of its employees and strives to provide a competitive compensation package. Benefits include health, vision and dental coverage, 401(k) matching, paid parental leave, and unlimited PTO.

But, on top of that, you'll be surrounded by awesome people who care deeply about what they do and will do whatever it takes to help you succeed.

Wünschenswerte Fähigkeiten

• Communication
• Data Visualization

• Atlanta, Georgia, United States

Berufserfahrung

• Content
• Art Director/Creative Director
• Graphic Designer

Sprachkenntnisse

• English