Email Strategist

Location: Winnipeg, Manitoba, Canada

THE OPPORTUNITY

Mondetta is seeking a data-driven, results-oriented Email Strategist to join our growing marketing

team. This is a unique opportunity to play a key role in shaping the customer journey through

thoughtful, full-funnel email marketing strategies that drive engagement, retention, and brand

loyalty. You are equal parts analytical and creative—with a deep understanding of CRM platforms,

audience segmentation, lifecycle marketing, and campaign performance. You thrive in a fast-

paced, collaborative environment and are passionate about delivering impactful, personalized

communications that resonate across every stage of the customer experience.

DUTIES & RESPONSIBILITIES:

• Develop and execute end-to-end email strategies across promotional, transactional, onboarding, win-back, and lifecycle campaigns, ensuring alignment with brand initiatives, product launches, and business objectives.
• Leverage customer data to build dynamic segments based on behaviour, purchase history, engagement, and lifecycle stage; implement personalization tactics to boost open rates, click-throughs, and conversions.
• Build strategic briefs and collaborate with copywriters and designers to create compelling email campaigns and automations, ensuring consistency in brand voice and storytelling.
• QA emails to ensure accuracy, functionality, responsive design, and proper personalization across all devices and platforms.
• Build, maintain, and continuously optimize automated flows using dynamic content, personalization, and behavioural triggers to enhance performance.
• Partner with Paid Media and Marketing to drive list growth through lead generation campaigns, incentives, and strategic partnerships, while ensuring compliance with privacy regulations such as GDPR and CAN-SPAM.
• Track, analyze, and report on key email KPIs (open rates, CTR, conversion, revenue per send, unsubscribe rates) and run A/B tests to optimize subject lines, timing, CTAs, and content layout.
• Use performance insights to inform future strategy and continuously improve campaign effectiveness.
• Collaborate cross-functionally with Marketing, Creative, E-commerce, and Paid Media teams to ensure unified messaging and branding, campaign timing, and customer experience across all touchpoints.

QUALIFICATIONS:

• Minimum 3–5+ years experience in email marketing or CRM, ideally within luxury, premium fashion, or athletic sectors.
• Expertise in platform tools like Klaviyo, , Shopify, and TYB.
• Proficient in building automated flows, customer journeys, and campaign workflows.
• Basic HTML/CSS knowledge for email formatting and troubleshooting.
• Deep understanding of segmentation, personalization, and list hygiene.
• Strong analytical skills with experience in A/B testing and performance optimization.
• Familiarity with CAN-SPAM, GDPR, and deliverability best practices.
• Strong project management skills and ability to work cross-functionally.
• Collaborative mindset with creative and strategic thinking.

Interested applicants should email their resume & cover letter to

with the subject line

"
Email Strategist
". We thank all applicants for their interest; however, only those candidates

selected for interviews will be contacted. Applicants must be eligible to work in Canada and live

in Winnipeg.