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Digital Content Execution ManagerHallmark Marketing Company • Kansas City, Missouri, United States
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Digital Content Execution Manager

Hallmark Marketing Company
  • US
    Kansas City, Missouri, United States
  • US
    Kansas City, Missouri, United States
Jetzt Bewerben

Über

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS The Digital Content Execution Manager is responsible for ownership of day‑to‑day content operations and cross‑functional coordination that turns marketing, merchandising, and platform changes into accurate, timely on‑site experiences. This role is the central intake point for content‑ and promo‑related requests, ensures operational readiness through playbooks and event kick‑offs, and drives execution clarity across partners. Close partnership with the digital creative team is required to funnel and help prioritize updates that support business objectives.
Key Responsibilities
Serve as the central intake point for content, marketing/media, promo, and special project requests
Clarify requirements, timelines, and owners; maintain a prioritized execution queue
Provide regular status updates; document decisions, risks, and mitigations that enable cross‑sharing of content updates with key stakeholders
Validate and route promo execution tasks; track follow‑through to completion
Lead operational kickoffs and playbooks (checklists, dependencies, dates, handoffs)
Ensure cross‑functional alignment and inclusion (e.g., Supply Chain, Marketing, Merch, TechOps)
Coordinate content changes tied to platform releases, bug fixes, and Sales Force/product updates
Assess feasibility of A/B content testing, prioritizing and coordinating with content and creative partners
Partner with internal Sales Force stakeholders to confirm impacts and publish accurate updates on time
Own governance, quality & operational support
Define and enforce standards, QA checkpoints, and approval workflows for priority pages and promo content
Support link/URL needs (vanity URLs, social link reviews, and direct mail review coordination if in scope)
Identify and implement process improvements (templates, checklists, routing rules) to reduce defects and rework
Scope & Decision Rights
Owns the content operations intake process for special projects, promo execution asks, and change‑driven updates
Determines execution prioritization within agreed business rules; escalates trade‑offs when priorities conflict
Defines operational readiness requirements (playbooks, checklists, RACI) and confirms completion prior to key events
Partners with Strategy/Marketing/Merch for direction; does not set campaign strategy but creates clear and detailed playbooks for content development and publishing, ensuring strategy is executed correctly and efficiently
Determines escalation for content/promo issues and routes defects to the correct owning team (TechOps, Merch, Creative, Marketing, etc.)
BASIC QUALIFICATIONS
Bachelor’s degree or 4 years professional experience
At least 3 years’ experience in digital content operations, ecommerce site merchandising operations, and/or marketing operations
Experience with project coordination, including running intakes, managing dependencies, and driving closure across multiple teams
Experience defining QA checklists and enforcing standards
Experience facilitating cross‑functional kickoffs and status forums
Process mindset with experience simplifying complex workflows into clear playbooks, templates, and RACI/ownership
PREFERRED QUALIFICATIONS
High attention to detail with a bias for quality
Comfort with ambiguity and shifting priorities; able to make trade‑offs and elevate appropriately
Quick, creative and independent decision maker based on set business objectives and strategy/calendar
Working knowledge of ecommerce content ecosystems (CMS/Sales Force Commerce Cloud or similar), promo mechanics, and change/release coordination
ADDITIONAL DETAILS
This position offers a hybrid work arrangement: collaborating in person on Wednesdays at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
The salary range for this role is $86,000‑$110,000. Final compensation varies based on several factors.
Employees are eligible for annual merit‑based increases, aligned with individual and company performance.
In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401(k) with company match, and profit‑sharing.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I‑9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principals only please.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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  • Kansas City, Missouri, United States

Sprachkenntnisse

  • English
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