Digital Content Execution ManagerHallmark Cards • Kansas City, Missouri, United States
Digital Content Execution Manager
Hallmark Cards
- Kansas City, Missouri, United States
- Kansas City, Missouri, United States
Über
What You’ll Do & How It Shapes Our Success Collaborate closely with the digital creative team to funnel and prioritize updates that support business objectives.
Key Responsibilities
Manage intake, prioritization & stakeholder visibility
Serve as the central intake point for content, marketing/media, promo, and special project requests.
Clarify requirements, timelines, and owners; maintain a prioritized execution queue.
Provide regular status updates; document decisions, risks, and mitigations that enable cross‑sharing of content updates with key stakeholders.
Coordinate promo & event execution readiness
Validate and route promo execution tasks; track follow‑through to completion.
Lead operational kickoffs and playbooks (checklists, dependencies, dates, handoffs).
Ensure cross‑functional alignment and inclusion (e.g., Supply Chain, Marketing, Merch, TechOps).
Drive site content updates
Coordinate content changes tied to platform releases, bug fixes, and Sales Force/product updates.
Assess feasibility of A/B content testing, prioritizing and coordinating with content and creative partners.
Partner with internal Sales Force stakeholders to confirm impacts and publish accurate updates on time.
Own governance, quality & operational support
Define and enforce standards, QA checkpoints, and approval workflows for priority pages and promo content.
Support link/URL needs (vanity URLs, social link reviews, and direct mail review coordination if in scope).
Identify and implement process improvements (templates, checklists, routing rules) to reduce defects and rework.
Scope & Decision Rights
Own the content operations intake process for special projects, promo execution asks, and change‑driven updates.
Determine execution prioritization within agreed business rules and escalates trade‑offs when priorities conflict.
Define operational readiness requirements (playbooks, checklists, RACI) and confirm completion prior to key events.
Partner with Strategy/Marketing/Merch for direction; does not set campaign strategy but creates clear playbooks for content development and publishing.
Determine escalation for content/promo issues and route defects to the correct owning team.
Basic Qualifications
Bachelor’s degree or 4 years professional experience.
At least 3 years’ experience in digital content operations, ecommerce site merchandising operations, and/or marketing operations.
Experience with project coordination, including running intakes, managing dependencies, and driving closure across multiple teams.
Experience defining QA checklists and enforcing standards.
Experience facilitating cross‑functional kickoffs and status forums.
Process mindset with experience simplifying complex workflows into clear playbooks, templates, and RACI/ownership.
Preferred Qualifications
High attention to detail with a bias for quality.
Excellent written and verbal communication.
Comfort with ambiguity and shifting priorities; able to make trade‑offs and escalates appropriately.
Quick, creative and independent decision maker based on set business objectives and strategy/calendar.
Working knowledge of ecommerce content ecosystems (CMS/Sales Force Commerce Cloud or similar), promo mechanics, and change/release coordination.
Additional Details
This position offers a hybrid work arrangement: collaborating in person on Wednesdays at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
The salary range for this role is $86,000 - $110,000. Final compensation varies based on several factors.
Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit‑based increases, aligned with individual and company performance.
Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401(k) with company match, and profit‑sharing.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status.
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Sprachkenntnisse
- English
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