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Manager, Digital Optimization
- Columbus, Ohio, United States
- Columbus, Ohio, United States
Über
FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.
You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.
This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.
Responsibilities:
As the Manager of Digital Optimization, you will:
- Own and execute FMX's SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement
- Manage, mentor, and shape a digital optimization team
- Monitor rankings, traffic, and SERP behavior to continuously refine strategy
- Expand into emerging AI search paradigms (AI search, GEO, zero-click environments)
- Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
- Design and run A/B tests and experiments to improve conversion rates
- Implement personalization and dynamic content experiences
- Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
- Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions
- Build dashboards and reporting frameworks for website and campaign performance
- Analyze campaign and channel performance to inform optimization efforts
- Define and track KPIs across the full funnel (traffic ? engagement ? conversion ? pipeline)
- Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
- Ensure data accuracy, consistency, and proper attribution across systems
Sprachkenntnisse
- English
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