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Content StrategistTP-LINK • Irvine, California, United States
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Content Strategist

TP-LINK
  • US
    Irvine, California, United States
  • US
    Irvine, California, United States
Jetzt Bewerben

Über

About Us Headquartered in the United States, TP‑Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP‑Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP‑Link Systems Inc, we are committed to crafting dependable, high‑performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview We believe the modern home should feel intuitive, seamless, and beautifully connected. As we continue to redefine the smart home experience, how we communicate matters as much as what we build.
Following a shift in our content approach, we are seeking a Consumer Marketing Content Strategist to bring greater rigor, cohesion, and sophistication to our storytelling. This is a strategic role focused on shaping narratives, not just producing them, ensuring every touchpoint reflects a refined, consistent, and elevated brand voice.
You will define how our innovation translates into meaningful, compelling experiences for consumers, balancing technical precision with emotional resonance.
What You’ll Do Define the Narrative
Develop a holistic content strategy that articulates our brand vision, product ecosystem, and value proposition
Create messaging frameworks that unify product launches, campaigns, and always‑on marketing
Translate advanced smart home technology into clear, compelling, and aspirational storytelling
Elevate Brand Voice & Consistency
Establish and maintain a premium, distinctive brand voice across all consumer touchpoints
Ensure consistency across digital platforms, retail environments, packaging, and owned channels
Bring clarity and cohesion to messaging across an expanding ecosystem of connected products
Guide Content Excellence
Set the standard for high‑quality content, conceptually and editorially
Write and refine key strategic assets (campaign concepts, headlines, product narratives)
Provide direction to cross‑functional teams, agencies, and creative partners to ensure alignment and quality
Orchestrate Cross‑Channel Experience
Ensure messaging is seamlessly integrated across web, e‑commerce, social, email, and in‑home experiences
Collaborate closely with product marketing, UX, design, and performance teams to optimize storytelling for impact and conversion
Shape content that supports both discovery and decision‑making in a premium purchase journey
Leverage Insight & Foresight
Develop a deep understanding of our audience’s expectations of a modern, connected home
Analyze content performance and behavioral insights to continuously refine messaging
Monitor category trends to ensure our voice remains differentiated, relevant, and forward‑looking
Requirements
5+ years of experience in content strategy, brand marketing, or narrative development
Experience in consumer electronics, smart home, or premium technology brands
Demonstrated ability to create cohesive messaging frameworks across complex product ecosystems
Exceptional writing and editing skills with a refined, brand‑sensitive tone
Proven ability to distill technical concepts into clear, differentiated consumer value
Strong cross‑functional collaboration and stakeholder influence
Experience with CMS, Figma and Google Analytics
What Sets You Apart
You have a point of view on what premium content feels like, and how to achieve it
You excel at balancing precision and emotion in storytelling
You think in systems, ensuring every piece of content ladders up to a clear narrative
You bring structure, taste, and thoughtful critique to creative work
You care deeply about how technology integrates into everyday life
You write copy that resonates and converts
Why This Role Matters As our product ecosystem expands, so does the complexity of our story. This role ensures that complexity becomes clarity, transforming features into experiences and products into a cohesive vision of the connected home. Your work will shape how consumers understand, trust, and ultimately choose our brand.
Benefits Salary Range: $95,000 - $115,000
Free snacks and drinks.
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi‑annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team‑building events
At TP‑Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP‑Link Systems Inc.
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  • Irvine, California, United States

Sprachkenntnisse

  • English
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