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Content Marketing Manager
- Richardson, Texas, United States
- Richardson, Texas, United States
Über
Mission: Deliver technological solutions that transform community management and simplify community living.
Job Summary The TownSq marketing team is seeking a Content Marketing Manager to own and evolve our brand voice across social and digital content channels. Reporting to the Marketing Director, this role will lead the strategy, creation, and execution of high-impact content that drives brand awareness, engagement, and thought leadership. You will act as the steward of our social presence and editorial ecosystem—bringing bold ideas, strong storytelling, and cultural relevance to how TownSq shows up in the market. This role is ideal for a creative and strategic marketer who understands how to build momentum through content and turn engagement into brand growth.
Job Duties and Responsibilities Duties include, but are not limited to:
Social Strategy & Brand Voice
Define and evolve TownSq’s voice, tone, and personality across all social platforms (LinkedIn, Instagram, Facebook, YouTube)
Build and execute a social media strategy that increases reach, engagement, and brand affinity
Identify and leverage cultural trends, industry topics, and audience insights to keep content fresh and relevant
Content Creation & Campaign Execution
Develop compelling, high-performing content (posts, short‑form video, thought leadership, campaigns) that drives conversation and shareability
Lead content planning through an editorial calendar aligned to marketing campaigns and business priorities
Partner with design, copywriter, product marketing, and external resources to produce engaging content
Editorial & Digital Content Management
Oversee supporting content channels including blog, email newsletters, ebooks, landing pages and web content
Manage publishing workflows, optimize content for SEO, and continuously audit and refresh existing assets
Ensure consistency in messaging and storytelling across all touchpoints
Cross-Functional Alignment
Collaborate with Sales, Client Success, and Product Marketing to align content with growth and retention goals
Translate business priorities into content strategies that support pipeline generation and customer engagement
Performance & Optimization
Track and analyze content performance metrics (engagement, reach, conversions)
Use insights to continuously refine content strategy and improve ROI
Test new formats, platforms, and approaches to drive innovation
Requirements
5+ years of social media or brand marketing experience
Bachelor’s or associate degree in a relevant field or equivalent combination of education and work experience
Strong written and verbal communication skills with attention to detail
Creative thinker with a strong understanding of internet culture and trends
Strong instincts for social tone, voice and brand storytelling
Excellent collaboration and communication skills
Self‑motivated with the ability to manage many projects at once and meet tight deadlines
Team oriented, flexible and able to adapt to changing priorities
Eager to learn, take feedback and grow in a fast‑paced marketing environment
Preferred but not required with tools and platforms such as Jira, Canva, Hootsuite, Instapage, Asana, Pardot
Equal Employment Opportunity Statement – EEO is the law.
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Sprachkenntnisse
- English
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