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Root was founded on the belief that car insurance is broken, and we set out to change it. We're harnessing the power of technology to revolutionize this archaic, complicated industry. Using machine learning and mobile telematic platforms, we've built one of the most innovative insurtech companies in the world. The Opportunity
Test, maintain, and enhance our marketing strategies across numerous distribution channels. Expand and diversify Root's direct marketing portfolio by shepherding new mid-upper funnel channels from R&D to production. Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel. Design time- and cost-efficient A/B tests that enable rigorous measurement of the incremental profit impact of marketing campaigns. Deliver clear and prompt communication of research results that drive action to leaders and stakeholders. Telecommuting is permitted within the U.S. Hours: Monday - Friday, 9:00am - 5:00pm EST Salary Range: $157,500 - $189,000 per year Root is a "work where it works best" company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus, Ohio. Less than 5% domestic travel required to Columbus, OH for company training/conference events. What You Will Need to Succeed
Experience Requirements: 3 years of experience in Analytics Education Requirements: Master's degree in Analytics Data Science or closely related field Must have experience with each of the following: Developing targeted, data-driven marketing strategies and deploying them on DSPs such as The Trade Desk, DV360, or Meta. Create and deploy machine learning targeting models for social, video, display, and/or email campaigns. Design and implement A/B tests to measure the incremental lift of new campaigns. Experience using modern packages in Python or R. Experience with AWS utilities or EC2, or SageMaker, or S3, or Athena. Utilize version control (e.g. Git). Experience in databases and SQL. As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We're happy to talk it through. Consistent with the Americans with Disabilities Act (ADA) and the Civil Rights Act of 1964, it is the policy of Root to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for Root. The policy regarding requests for reasonable accommodation applies to all aspects of the hiring process. If reasonable accommodation is needed, please contact recruiting@joinroot.com
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