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Web Content Manager
AppianUnited States
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Über
McLean, Virginia Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together. Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion. In This Role, You Will:
Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey. Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy. Partner with the SEO/AEO team to ensure web content is optimized for organic growth. Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs. Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets. Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates. Manage the web component library within the CMS, ensuring technical stability and consistency. Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements. Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives. Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines. Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content. Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing. Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework. Create and maintain CMS documentation and guides to ensure high-quality execution across the organization. Qualifications:
7+ years of related experience in web content management, with a strong focus on the B2B sector. Bachelor's degree in Marketing, Business, Communications, or a related field. Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms. Strong understanding of how design systems power modern web architecture. Proven experience managing complex stakeholder environments and streamlining web production workflows. Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes. Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization. Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders. Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com.
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