Marketing Data AnalystDormont Manufacturing Company • New York, New York, United States
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Marketing Data Analyst
Dormont Manufacturing Company
- New York, New York, United States
- New York, New York, United States
Über
The ideal candidate should live in Philadelphia, PA.
What You Will Do
Lead data collection and analysis for the NA market in the Personal Care business unit, delivering actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs.
Partner with the sales, marketing, finance, and logistics teams to ensure data integrity, align insights, and support a consistent approach to commercial decision‑making.
Build advanced reports and dashboards in tools such as Excel and Power BI to monitor performance and support business decisions.
Support the development and adoption of analytics tools and systems that expand data capabilities and improve usability.
Perform regular data audits to maintain quality and identify opportunities for process improvement.
Build capability by creating frameworks that train and enable internal and external stakeholders to use performance marketing data and insights effectively.
Integrate data by helping connect performance marketing data with the Essity data lake to enable advanced analytics, including MMM, ROI modeling, and predictive analysis.
Align technology by acting as a liaison across IT, marketing, and external agencies to ensure marketing tools and attribution technologies meet business requirements.
Manage partners by working with media agencies and external providers to optimize marketing technology platforms and deliver insights aligned with business goals.
Drive continuous improvement by identifying opportunities to enhance marketing performance data processes through automation, scalability, and stronger reporting quality.
Who You Are
Educational and Professional Background: Bachelor’s or Master’s degree in Marketing, Data Science, or a related field, with at least 5 years of experience in digital marketing, analytics, or campaign management.
Technical Expertise: Proficiency in tools like Excel, SQL, Python, ETL tools (e.g., funnel.io) and visualization platforms such as Power BI, with familiarity in marketing technologies (e.g., ad servers, DSPs).
Data and Analytics Skills: Strong understanding of marketing metrics, ROI analysis, and predictive modeling, with the ability to integrate and analyze data from diverse sources, including media platforms, CRM and e-commerce platforms.
Strategic and Business Acumen: Ability to design and lead test‑and‑learn frameworks, synthesize insights into actionable strategies, and align data‑driven decisions with marketing objectives.
Collaboration and Communication: Strong ability to work cross‑functionally with global teams and external agencies, translating complex data insights into clear, actionable recommendations for stakeholders.
Project Management: Experience managing multiple projects with a focus on scalability, process automation, and timely delivery while addressing challenges in data integration and analytics.
What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits
Competitive annual salary + annual incentive bonus + benefits.
United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance.
Wellness program provided through Rally.
Healthcare and Dependent Care Flexible Spending Accounts (FSA).
401(k) with employer match and annual employer base contribution.
Company paid Basic Life, AD&D, short‑term and long‑term disability insurance.
PTO offering with Paid Holidays.
Scholarship program for children of Essity employees.
Equal Employment Opportunity Statement The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
If you require reasonable accommodation as part of the application process, please contact EssityHRNorthAmerica@essity.com.
Job Requisition ID: Essity262008
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Sprachkenntnisse
- English
Hinweis für Nutzer
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