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Marketing Data AnalystElavon • Atlanta, Georgia, United States
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Marketing Data Analyst

Elavon
  • US
    Atlanta, Georgia, United States
  • US
    Atlanta, Georgia, United States
Jetzt Bewerben

Über

A Salesforce and Marketing Cloud Data Analyst is responsible for designing and implementing data processes that support marketing campaigns, including data cleaning, mapping, loading, and validation. This role ensures data accuracy and seamless campaign execution by developing ETL integrations, creating custom data structures and formats, and supporting marketing teams with campaign‑related data needs.
The analyst also helps drive marketing strategy for a defined area, delivering customer‑centric, multi‑channel programs that support growth, retention, and engagement. They identify and track key performance indicators (KPIs) to measure performance, optimize strategies, and ensure a strong return on investment.
Responsibilities involve collaborating closely with cross‑functional teams—marketing, product, sales, technical teams, and external agencies—to launch segment‑specific campaigns and initiatives. The role also manages vendor relationships, negotiates contracts, and ensures all marketing activities align with company standards, regulatory requirements, and bank policies.
The analyst supports alternative marketing channels such as tradeshows, seminars, and industry sponsorships, and adapts plans as needed to address shifting priorities.
Key Responsibilities
Data Structure Expertise: Strong understanding of Salesforce data objects, fields, and relationships relevant to marketing campaigns
Data Cleaning: Use scripts and text‑based tools to clean, standardize, and format data
Advanced Analytics: Proficiency in writing queries and using advanced Excel techniques for data analysis and presentation
Governance & Optimization: Enforce data governance standards and Marketing Cloud data architecture to support campaign execution
Data Compliance: Implement and automate processes to ensure Marketing Cloud data aligns with company policies and regulatory requirements
Basic Qualifications
Bachelor’s degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills & Experience
Six or more years of experience in marketing data engineering, with at least four years in Salesforce Marketing Cloud
Strong SQL skills, with experience in API integrations, data modeling, ETL processes, data structures, spreadsheets, and raw data cleansing
Deep understanding of marketing channels, KPI frameworks, and attribution models
Proficiency in Salesforce CRM and marketing automation platforms
Experience with data modeling, relational databases (SQL), data mapping, and API integrations
Strong knowledge of Salesforce schema, SOQL, Data Loader, ETL tools, and master data management
Ability to partner with marketing teams to support campaign data throughout the lifecycle
Relevant certifications such as Salesforce Certified Data Architect and/or Platform Data Architect
Demonstrated ability to solve problems and deliver rapid‑turnaround data analysis
Strong organizational, interpersonal, and team‑building skills
Effective communication skills, including verbal, written, and presentation abilities
Agility in thinking and execution, with the ability to take direction in support of company goals
Strong problem‑solving and decision‑making capabilities
Ability to delegate and manage multiple projects and priorities, ensuring delivery on time and within budget
Proficiency in navigating and using a variety of software applications
Benefits Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. Our benefits are designed to help you and your family boost your health, protect your financial security, and give you peace of mind.
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO Statement U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, and other factors protected under applicable law.
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  • Atlanta, Georgia, United States

Sprachkenntnisse

  • English
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