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Paid Search Performance Manager
Reed
- Swindon, England, United Kingdom
- Swindon, England, United Kingdom
Über
REED Marketing & Creative are partnering with a fast-growing furniture brand with five UK store locations and a rapidly expanding online presence. Google Paid Search is one of their most critical growth engines, and they are investing further to unlock its full commercial potential.
This is a new, commercially significant hire within the Digital Growth team. Reporting into the Digital Growth Director, you will take full internal ownership of Google Paid Search and Shopping, managing a monthly budget of c. £600k. Google drives a substantial proportion of trading performance, and this role exists to give it the focus, challenge, and commercial optimisation it demands.
You will work alongside an external agency that continues to provide strategic support, but
you
will own the day-to-day trading decisions, performance management, and optimisation. This is a hands-on, insight-led role for someone who thrives in data, understands how demand, margin, and conversion interact, and knows how to turn performance insight into smarter investment decisions.
If you can find and consistently hit the ROAS "sweet spot" flexing spend in line with demand, conversion rate, and product performance, you will have a highly visible impact and be a genuine commercial driver of growth.
Responsibilities:
Owning daily performance across Google Paid Search & Shopping, with a relentless focus on revenue, ROAS, CTR, conversion rate, impression share and cost efficiency
Managing and optimising significant budgets, flexing spend up or down based on demand, conversion performance and revenue opportunity
Acting as the internal commercial owner of Google by analysing current and historical trading to understand what's working, what isn't, and why
Selecting and prioritising products for Google based on click-through, conversion, margin, availability and promotional cadence, with new products launching every 2-3 days
Setting, testing and refining ROAS targets to balance efficiency and growth
Managing the agency relationship day-to-day: briefing clearly, challenging recommendations with data, and ensuring alignment with business priorities
Using Google's algorithms intelligently, knowing when to trust automation and when to intervene
Supporting omnichannel growth by driving both online revenue and physical store footfall
Building dashboards and forecasts that deliver commercial insight, not just reporting
Applying business context back into Google activity and owning performance decisions
Leveraging enhanced data capabilities, including Segment, to deepen understanding of customer behaviour
Skills & Experience
Proven experience in Paid Search / PPC or performance marketing (agency or in-house)
Comfortable managing large monthly budgets and making commercially accountable decisions
Highly data-driven, analytical and naturally curious
Strong understanding of Google Ads and Google Shopping, including algorithm-led bidding
Commercial mindset with an understanding of demand, margin, forecasting and trading cycles
Confident working with agencies, able to collaborate, challenge and hold partners to account
Proactive self-starter with strong ownership, pace and drive
E-commerce experience beneficial, but commercial awareness is essential
Interested? Apply online today or contact Jo Aldred at Reed Marketing & Creative for more information.
Sprachkenntnisse
- English
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