Product Marketer
Framework Ventures
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
Founded in 2015 with the mission to protect the open economy, OpenZeppelin is the world leader in securing blockchain applications and smart contracts. Our Open-Source Contract Libraries are a public good that have facilitated the transfer of over $23 trillion and are considered the industry standard for smart contract development. Our professional expertise integrates seamlessly into client development lifecycles, enabling teams to plan, code, audit, deploy, and operate projects more quickly and securely. Marketing Team
The Marketing Team at OpenZeppelin drives awareness and adoption across every product and service we ship. Working hand-in-hand with Product, Design, Sales, and Open Source Engineering, the team owns messaging, go‑to‑market strategy, content, and events that position OpenZeppelin as the standard for blockchain development. What you’ll be doing
As a Product Marketer, you will own the full go‑to‑market lifecycle for OpenZeppelin Open Source product and service lines. You’ll translate technical features into clear value for developers, enterprises, and financial institutions, maintain the global content calendar, and ensure the right story reaches the right audience. Develop GTM strategies
– work with product, sales, marketing, and engineering teams to ensure successful launches and communicate new features and upgrades. Own messaging and content creation
– develop compelling content, guides, tutorials, and messaging that communicate the value proposition and features of OpenZeppelin products and services to a technical audience, including developers and security professionals. Run content & channels operations
– manage the company‑wide content calendar, write and edit social posts, blog posts, landing pages, newsletters, and light‑technical guides that resonate with technical audiences. Execute campaigns end‑to‑end
– coordinate with Demand Generation to launch multi‑touch campaigns, set targets, briefs, and timelines, and track funnel metrics and iterate. Champion the community voice
– engage with developer and blockchain communities through social media, forums, and events to build brand awareness, foster relationships, and gather feedback for product improvement. You have
3+ years of product marketing experience, with at least 2 years hands‑on in blockchain. Proven track record launching technical products and crafting GTM plans that hit adoption or revenue goals. A strong understanding of concepts such as smart contracts, L1/L2, DeFi, cross‑chain interoperability, account abstraction, and on‑chain privacy. Exceptional writing and content creation skills. Ability to write for a developer audience (no code writing). Comfort in owning social channels and a multi‑product content calendar. Data‑oriented mindset – you measure what you ship and iterate quickly. Ability to develop strategic marketing plans based on market research and an addiction to data analysis, with a keen eye for identifying growth opportunities. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams and engage with the community. Nice to have
Led or co‑led large‑scale demand‑generation campaigns. Experience with Figma to collaborate with designers. Experience creating video content. Working experience with open‑source products/projects. Location
All positions at OpenZeppelin are 100% remote; however you must be located between UTC‑5 and UTC+1 to be considered for this position. Benefits
Fully remote work. Flexible time off. Paid parental leave. One‑time work‑from‑home equipment stipend of up to $500 USD. Medical insurance coverage. Learning & Development opportunities. Work with a global team in a fast‑growing industry. Equal Opportunity Employment
At OpenZeppelin, we are an equal opportunity employer and we value different perspectives. We are committed to building a diverse workforce, which includes but is not limited to gender, race, sexual orientation, religion, national origin, and other characteristics that make each one of us unique. In this uniqueness, we find the most value.
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Sprachkenntnisse
- English
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