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Media Planner (B2B)
tmp
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.
Base pay range $65,000.00/yr - $75,000.00/yr
Salary $65,000 - $75,000
What we are looking for We are looking for an experienced media planner who is well versed in digital media, including programmatic, display, content syndication, endemic partnerships, etc. As a Media Planner you will lead media strategy, planning and buying for our clients and bring new ideas to our client programs. You will proactively review performance metrics and provide recommendations for campaign optimizations. We want a passionate professional who can grow with our media team and business.
What you will do Media Strategy and Planning
Development of media strategies and plans designed to achieve campaign objectives
Review and analysis of media opportunities available through various partners
Cultivate media partnerships, draft and submit RFPs and evaluate proposals
Creation and management of media channel/partner insertion orders
Negotiation and management of media partners on behalf of clients
Review and analysis of media plan performance
Provide proactive recommendation on media plan optimizations to drive performance
Management and reconciliation of media budget and buys
Client and Team Leadership
Provide a point of view on media best practices to clients and internal teams
Educate clients and internal teams on digital tactics including programmatic, partnerships, native, content syndication, etc.
Present paid media strategies to a diverse range of clients, including complex, global B2B accounts
Collaborate with TMP team members to develop comprehensive campaign strategies
Leverage client insights and campaign briefs to create a relevant target audience for campaigns
Media Operations and Analytics
Ensure proper campaign set-up and execution including trafficking and tracking of all placements through Google Campaign Manager
Advanced knowledge of campaign and platform analytics with the ability to use data to determine ideal budgets across channels
Provide estimated performance projections based on media plan recommendations
Measure channel effectiveness against established KPIs and desired business outcomes
Who you are You are a go-getter, a positive yet determined person who enjoys learning on the go and taking on fun and exciting work. You are a team player, as well as someone who can use their own autonomy to make progress during your day. Being curious is always a plus - someone who is not afraid to get their hands dirty and help join a growing digital media team.
Qualifications
Bachelor's degree and/or relevant work or internship experience
4+ years of experience in digital marketing and paid digital media channels
Expertise in Google Campaign Manager
Understanding of social advertising platforms and tools (Facebook Ads Manager and LinkedIn Campaign Manager, Twitter, etc.)
Experience with retargeting, audience segmentation and lead generation
Experience working on multiple campaign types, including brand awareness, demand generation and ABM
Ability to manage against aggressive timelines with flexibility to rapidly shift priorities
Knowledge of digital tactics (paid social media, paid search, etc.) and how they work together
Preferred experience planning, executing, and managing additional channels (paid social platforms, paid search, offline tactics, etc.)
What you will need
Act as a key member of the media team, to help build paid media campaigns that deliver on client objectives
Work with media vendors by building relationships, sending request for proposals, negotiating pricing, etc.
Maintain status reports on all ongoing media projects
Lead in the development, negotiation, implementation, tracking, reporting and optimization of online or traditional media buys
Analyze reports and work with the performance team (Search, Social, Display/Video) and planning team to recommend needed optimization and changes
Review vendor media kits, provide POVs and maintain vendor database
Communicate day to day digital media related needs and outstanding project tasks to the account service team, project manager and performance teams for any interactive media campaigns
Assist the team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
Maintain campaign timelines relating to media deliverables
Process invoices, maintain finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time
Benefits
Medical, dental, and vision insurance:
Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
Pre-tax flexible spending account (FSA):
healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
4% 401(k) contribution with no vesting period : We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well.
Plentiful paid time off : Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
Sick leave (15 days annually):
Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
Holiday shutdown (December 26th - 29th) : As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
Parental leave:
Primary caregiver:
12 weeks full pay and then 12 weeks 50% pay
Secondary caregiver : 12 weeks full pay
Access to Unmind:
Our well-being platform, including access to therapists and coaches
Employer-funded life, AD&D & disability insurance:
The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
Company getaways:
Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.
We are currently eligible to hire within these US states: CA, CO, IL, TX, and WA.
Diversity equals increased creativity, which equals better results for all. We're committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don't hesitate to let us know.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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Sprachkenntnisse
- English
Hinweis für Nutzer
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