Marketing Systems Website DeveloperIron Core Rentals • New York, New York, United States
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Marketing Systems Website Developer
Iron Core Rentals
- New York, New York, United States
- New York, New York, United States
Über
Position Overview We’re hiring a reliable, detail-oriented back-end support specialist to help maintain and manage our digital systems. This is not a “design from scratch” role. You will support, maintain, troubleshoot, and improve existing systems in:
GoHighLevel (GHL) (pipelines, workflows, automations, contacts, tags, calendars)
WordPress (basic updates/maintenance as needed)
Zapier/Integrations
SEO basics (on-page hygiene, metadata updates, basic audits/checks)
Domain management & maintenance
You’ll also support marketing operations + community management, including scheduling posts, responding to comments/messages, and managing review responses (IG, FB, LinkedIn, Google My Business). This begins as a project-based role, with continuous work available if the partnership is a success.
Compensation
$10 hourly (project-based with defined milestones, paid per worked hours per project)
Ongoing work is available if the partnership is a success
Responsibilities GHL Back-End Support (Primary)
Maintain GHL CRM hygiene: contacts, tagging, smart lists, pipeline stages
Monitor and troubleshoot automations (email/SMS workflows, triggers, routing, notifications)
Ensure lead capture forms/surveys/calendars are functioning correctly
QA basic funnel/site pages for broken links, form errors, tracking issues
Keep reporting organized (basic dashboards, lead source tracking, status updates)
Document updates in simple SOP format (what changed, why, how to maintain)
Integrations & Automation Support (Zapier/Make/Tools)
Maintain and troubleshoot Zaps (webhooks, form submissions, lead routing, Google Sheets, Slack, email tools)
Handle basic integration QA after changes (test submissions end-to-end)
Escalate technical items clearly (what’s broken, steps to reproduce, screenshots)
WordPress + SEO Support (Supportive, Not Design)
Make basic WordPress edits: page updates, plugin updates (as directed), simple fixes
Maintain SEO fundamentals: titles/meta descriptions, alt text, header structure checks
Coordinate with leadership on needed edits (you don’t “own strategy,” you execute updates)
Marketing Ops & Community Management (Support Role)
Upload/schedule posts based on an existing content calendar (IG/FB/LinkedIn/etc.)
Community management:
Reply to comments and DMs using the provided brand voice guidelines; Escalate sales- or issue-related messages to the right person
Lead Nurturing & Marketing Automation
Email sequences (cold, warm, nurture, onboarding)
SMS lead engagement flows
AI chatbot or auto-response structures
Document collection reminders
Post-closing review requests
Build automated communication workflows that mirror our lending process
Monitor and respond to Google reviews using approved templates
Flag negative reviews immediately with context + suggested response
Funnel architecture & customer journey mapping
A/B testing pages and CTAs
Improving conversion metrics
Designing social media traffic flows to funnels
Integrate GHL with third-party platforms (Zapier, Google Forms, credit pull systems, loans apps, etc.)
What Success Looks Like (First 30–45 Days)
All websites and back-end systems are up to date, secured, and operational
GHL workflows are stable, documented, and monitored (no missed leads)
Pipelines stay clean and accurate
All forms/automations/integrations are tested weekly
Posts are consistently scheduled, and engagement is handled on time
Reviews are responded to quickly and professionally
Leadership gets a weekly “systems status” update (what’s working, what broke, what you fixed)
Qualifications
Proven experience with Go High Level (workflows, funnels, pipelines, automations)
Experience with CRM-focused workflows
Familiarity with mortgage, real estate, or financial funnels, as well as the heavy equipment industry (preferred but not required)
Tech-savvy with strong troubleshooting skills
Strong written English for building clear workflows and customer journeys
Ability to work independently, meet deadlines, and manage multiple tasks
Experience with Zapier, Make, and API integrations
Experience with UX/UI or brand-aligned digital solutions (preferred but not required)
Basic SEO knowledge (preferred but not required)
Comfortable troubleshooting basic automations + integrations (Zapier or similar)
Strong organization + documentation habits (SOPs, checklists, trackers)
Comfortable with community management and customer-facing communication
Ability to overlap at least partially with U.S. business hours (PST preferred)
Preferred (Nice to Have)
WordPress maintenance experience
Basic SEO knowledge (on-page, site hygiene)
Experience supporting US service businesses (construction/equipment rentals, mortgage lending)
Familiarity with tracking basics (UTMs, pixels), maintenance only
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Sprachkenntnisse
- English
Hinweis für Nutzer
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