Jobbörse: marketing analyst
Finde marketing analyst-Jobs in deiner Nähe – ob vor Ort, hybrid oder remote.
Senior Digital Marketing Analyst
Highmark HealthRichmond
CompanyHighmark Health Job SummaryThe Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, m
Search Engine Marketing Analyst
TripAdvisorUnited StatesEmployer: TripAdvisor LLCJob Title: Search Engine Marketing AnalystJob Requisition: 10173.967.13Salary: $90,934.00 per yearLocation: Needham, MAJob DutiesManage large multinational marketing campaigns
Digital Marketing Analyst
Destination ConceptsSan DiegoJoin DCi – A Global Leader in Corporate Event PlanningDCi is seeking a Digital Marketing Analyst to help us create unforgettable, brand-driven experiences. From local to global, personal to public, tr
Senior Digital Marketing Analyst
Highmark HealthDes MoinesCompany : Highmark Health Job Description : JOB SUMMARY The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acq
Senior Digital Marketing Analyst
Highmark HealthWashingtonCompany Highmark Health Job Summary The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention,
Digital Marketing Analyst - Media Activation
DardenOrlandoLocation: 1000 Darden Center Dr, Orlando, FL, 32837 The Digital Marketing Analyst - Media Activation plays a key role on the in‑house digital media team working to support the execution and analysis o
Data-Driven Digital Marketing Analyst
Destination ConceptsSan DiegoDestination Concepts inc is seeking a Digital Marketing Analyst to drive data-informed marketing strategies and optimize campaigns. The role involves analyzing digital performance, ensuring data accur
Digital Marketing Analyst
Danone North AmericaWhite PlainsDigital Marketing Analyst Job Locations: US-NY-White Plains | US-CO-LouisvilleWe are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business
Hybrid Digital Marketing Analyst: SEO, ABM, CRM & Automation
6AM CityMadison6AM City, LLC is looking for a Digital Marketing Analyst to execute and analyze digital marketing campaigns aimed at supporting business objectives. This position involves collaboration with the marke
Digital Marketing Analyst
Boston Children's HospitalBostonPosition Summary / Department Summary The Digital Marketing Analyst is responsible for managing, analyzing, and optimizing Boston Children's Hospital's paid search marketing programs to drive patient
Digital Marketing Analyst: Client Strategy & Content
Targeted VictoryArlingtonTargeted Victory in Arlington, TX is seeking a detail-oriented Analyst for the Client Strategy team. The ideal candidate should have a Bachelor's degree and be passionate about digital marketing and p
Digital Marketing Analyst/Associate
Neuberger BermanNew YorkJob Overview Our Digital Marketing Team drives client-facing digital initiatives firm-wide. The bulk of the team is located in New York, with key regional leaders in London, Hong Kong, and Tokyo, and
Digital Marketing Analyst (IT Business Analyst I)
Inside Higher EdCharlestonOverview Digital Marketing Analyst (IT Business Analyst I) #2585 — Inside Higher Ed. Trident Technical College is seeking a data-driven Digital Marketing Analyst to enhance the college’s digital strat
Digital Marketing Analyst (Web, Email, Marketing Automation & Account Base Marketing)
6AM CityMadisonSentry is seeking a Digital Marketing Analyst to execute digital marketing strategies and programs to support business unit objectives. This role will analyze digital campaign results and program perf
Marketing Data Analyst
6AM CityDenverJob Description We are in search of a Marketing Data Analyst to be part of our team in Fort Collins, Colorado. The selected candidate will be instrumental in analyzing marketing data, interpreting com
Business Analyst, Marketing
Virtual Vocations IncUnited StatesPassionate about data-driven marketing, the full-time Business Analyst in Fan-Based Marketing will manage audience planning, campaign monitoring, and performance reporting while working remotely from
Marketing Data Analyst
University of DaytonDaytonPosition Summary University Marketing and Communications is looking for an inquisitive, data‑driven professional to analyze marketing campaigns, monitor performance, and make recommendations to maximi
Marketing Data Analyst
U.S. BankAtlantaAt U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed i
NYC Hybrid Digital Marketing Analyst: Content & Campaigns
Neuberger BermanNew YorkNeuberger Berman in New York City is seeking a Digital Marketing Analyst/Associate to support the firm's digital marketing initiatives. This role requires proficiency in HTML and experience in digital
Analyst, Digital Marketing Analytics
CMI Media GroupPhiladelphiaDigital Marketing Analyst Position at CMI Media Group Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel
Analyst, Digital Marketing Analytics
CMI Media GroupNew YorkDigital Marketing Analyst Position at CMI Media Group Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel
Analyst, Digital Marketing Analytics
CMI Media GroupParsippanyDigital Marketing Analyst Position at CMI Media Group Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel
Analyst, Digital Marketing Analytics
CMI Media GroupWayneDigital Marketing Analyst Position at CMI Media Group Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel
Senior Marketing Data Analyst
Abnormal CompanyUnited StatesAbout the Role We have built the engine (Snowflake, Sigma, Marketing Automation Platforms), and now we need you to drive the strategic analysis. Abnormal Security is looking for a Lead Marketing Data
Marketing Data Analyst
Alternative HRSioux FallsLAWRENCE & SCHILLER Lawrence & Schiller is a team of unstoppable, creative problem solvers that helps clients see business results through marketing. We use insight-driven campaign strategies to conne
Senior Digital Marketing Analyst
- Richmond, Virginia, United States
- Richmond, Virginia, United States
Über
Highmark Health Job Summary
The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle. This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred. Essential Responsibilities
Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience. Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers. Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities. Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities. Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience. Other duties as assigned or requested. Qualifications
Required High School Diploma or GED 5-10 years of relevant, progressive experience in the area of specialization Preferred 5–10 years in marketing analytics, digital analytics, or customer analytics. Experience in healthcare, payer/provider environment, or other regulated industries (preferred). Proventrack recordanalyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms. Experience with Adobe Web SDK or Tealium/Freshpaintevent instrumentation. Background in behavioral science, marketing science, or healthcare consumer experience. Exposure to machine learning operations (MLOps) or automated model scoring. Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPI, HEDIS, STARS). Technical Skills
Advanced SQL
(window functions, CTEs, analytical modeling). Tableau / Tableau Next
(LOD expressions, parameters, data modeling, AI-driven insights). Experience with at least one major CDP/marketing cloud: Salesforce:
MCI (Datorama), MCE (Engagement), Data Cloud Adobe:
AEP (RTCDP), CJA Strong data wrangling skills (Dataiku,Pythonor R preferred). Analytical Skills
Strong foundation in statistics: regression, hypothesis testing, forecasting, experimental design. Hands-on experience with multichannel attribution and media performance evaluation. Ability to build and interpret predictive models and customer segmentation. Domain Expertise
Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP). Familiarity with HIPAA, PHI, consent management, and data governance best practices. Skills
Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms. Exceptional communication and insight storytelling ability. Strong stakeholder engagement skills—comfortable presenting to marketing, product, and executive leadership. Highly organized and comfortable operating in a fast-paced, matrixed environment. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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Sprachkenntnisse
- English
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