AR & VR

AR is the abbreviation for Augmented Reality. This describes the interactive experience of a real-world environment that is enhanced with computer-generated graphics.

Digital content is “added on” to the real world and made visible via different tools. This can be a screen, augmented reality smart glasses, or smartphones that have augmented reality applications.

Some famous examples of AR are, for example, Snapchat filters or the Pokémon Go game.

Augmented Reality is not to be confused with Virtual Reality (VR). In the latter, projected environments made with images, sounds, and other sensations create a completely immersive experience thanks to computer technology.

VR is often accessible thanks to virtual reality headsets, such as Oculus Rift.