Lifecycle Marketing Manager

Lifecycle Marketing Manager

Remote | Full-Time

Zonda is redefining the future of housing. We are perfectly placed in the heart of the fast-growing real estate industry. We are making big bets on the future of real-estate, trailblazing a 2030 vision for the industry. Here at Zonda, you'll be able to use your passion and curiosity to drive the next generation of real estate analysts, advisors, technologists, and marketers.

Zonda is looking for a passionate Lifecycle Marketing Manager to help create, evolve and expand our team. Zonda looks for people who can grow, think, dream, and create. When you join our team, you'll be in a unique position to make a change with every project. You'll use your full range of skills to build great relationships and experiences and learn about the real estate industry, economics, marketing and data. You'll be supported with the necessary tools, and you'll be working with an awesome and like-minded team. Our teams are innovative, diverse, multidisciplinary, and collaborative - all working to build the future of housing.

As a member of the Lifecycle team, you will have an opportunity to engage our users throughout their entire journey, from initial touchpoints to repeat visits, as they learn and shop for a new construction home. You'll collaborate with cross-functional teams to design, build, develop and optimize lifecycle marketing (primarily email to start) experiences that enhance engagement and drive measurable results. 

What You'll Do:

Lifecycle Planning and Execution:

• Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals
• Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle 
• Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel
• Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility
• Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines

Performance Tracking, Testing and Reporting:

• Track and analyze campaign performance data; understand baseline, benchmarks and KPIs 
• Run a regular cadence of tests; recommend strategic improvements 
• Prep for and participate in cross-functional discussions with actionable insights

Quality Control and Enhancements:

• Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability
• Manage UAT process with internal stakeholders and partner development teams, ensuring successful delivery and documentation updates
• Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates
• Document relevant processes, ensuring consistency and quality execution

Who You Are:

• Curiosity and creativity; a willingness to learn about our users, our product and our opportunities
• Proven experience in achieving KPIs and achieving user and business milestones 
• Minimum 4 years' experience executing Email campaigns (multi-channel experience a plus)
• Hands-on experience with marketing automation/ESP & CRM platforms (SendGrid preferred)
• Strong proficiency in HTML/CSS for email development and a strong understanding of email best practices
• Familiarity with API-triggered messaging and automation workflows
• Experience with dynamic coding languages and syntax (Handlebars, AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management
• Experience working with Figma to collaborate on and deliver designs and workflows
• Attention to detail; technical and project management skills
• Track record of troubleshooting technical issues
• Stellar communication skills and responsiveness

Why People Love Working Here:

• We offer meaningful work and opportunities for career growth 
• Competitive Salary  
• Comprehensive benefit package (Medical, Dental, Vision) 
• 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage 
• 401k with company match 
• Paid vacation and general holidays  
• Employee Assistance Program (EAP) 
• Paid Volunteer Day
• Live Meditation Sessions 
• Employee Recognition Platform  
• Virtual Wellness Program    
• 100% Hybrid – and always will be  
• Visionary Leadership Team 

Inclusion & Equal Opportunity Employment  

Zonda is proud to be an Equal Opportunity Employer committed to diversity, inclusion & belonging. Here at Zonda, we are interested in every qualified candidate who is eligible to work in Canada.