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Senior Director, Fan Data Infrastructure
- London, England, United Kingdom
- London, England, United Kingdom
Über
Department: Direct-to-Fan Services, Global Marketing Reporting to: SVP, Global Direct-to-Fan Services Location: London, hybrid (minimum 3 days per week in the office) Overview
The Senior Director will lead the operational and technical infrastructure that powers Warner Music Group’s direct‑to‑fan ecosystem. This role ensures fan data moves reliably, securely and intelligently across WMG’s marketing systems, platforms and teams, while overseeing integrations, architecture and governance of the fan data ecosystem. Primary Responsibilities
Strategy & Infrastructure
Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern marketing. Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem. Partner with Technology and Marketing Enablement to improve interoperability and reduce operational fragmentation.
Systems & Data Operations
Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s broader customer intelligence infrastructure. Lead mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring reliability, measurability and consistency. Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
Governance & Operational Integrity
Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem. Serve as the senior escalation point for fan data issues, sync failures and platform‑related operational troubleshooting, working closely with technical teams to resolve root causes.
Collaboration & Leadership
Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem. Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure. Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.
Experience Level
8–10 years of experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems. Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations. Hands‑on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake, or similar marketing infrastructure tools. Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture. Strong working knowledge of SQL, APIs, JSON and data schema management. Experience troubleshooting complex system and data flow issues across multiple interconnected platforms. Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations. Experience leading operationally‑focused teams within fast‑moving, cross‑functional organizations. Strong understanding of data governance, consent management and privacy considerations within first‑party marketing ecosystems. Familiarity with reporting and visualization tools such as Tableau. About You
Technically‑minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together. Curious and solutions‑oriented, you simplify complexity and bring structure to fragmented environments. You collaborate effectively across technical and non‑technical teams, are detail‑oriented with a focus on system integrity, data quality and operational reliability, and are passionate about building infrastructure that helps artists and marketing teams create better fan experiences. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender identity, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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Sprachkenntnisse
- English
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