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eCommerce Digital Marketing Specialist
Hermance Machine CompanyLake Forest
Location 100 Saunders Rd suite 310, Lake Forest, IL 60045Role eCommerce Marketing SpecialistCompany Würth Baer Supply CompanyCompensation $65k to $90k starting annual salarySchedule Full-Time | Monday
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eCommerce Digital Marketing Specialist
- Lake Forest, California, United States
- Lake Forest, California, United States
Über
Role eCommerce Marketing Specialist
Company Würth Baer Supply Company
Compensation $65k to $90k starting annual salary
Schedule Full-Time | Monday–Friday, approximately 8:00 AM – 5:00 PM ET
Type Direct Hire – No agencies, no third parties, no contracts
Company Overview Würth Baer Supply Company is one of the nation's leading specialty wholesale distributors to the woodworking industry, offering an extensive inventory of decorative and functional hardware, board & panel products, woodworking machinery, surfacing materials, tools and shop supplies. The company generates over $400M in annual revenue and operates 29 distribution locations across the Upper Midwest, Midwest, Ohio Valley, East, and Northeastern United States. Würth Baer Supply Company is a wholly owned subsidiary of the Würth Group, a €20B+ privately held company headquartered in Künzelsau, Germany, with 450+ companies in over 80 countries.
Position Overview The eCommerce Digital Marketing Specialist plays a key role in shaping Würth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance. You’ll collaborate cross‑functionally with marketing, IT, product management, and sales teams. Occasional sales ride‑alongs will offer firsthand insight into customer needs and industry trends.
Key Responsibilities
Manage online sales operations and strategies to increase traffic, conversions, and revenue.
Oversee eCommerce operations including product listings, descriptions, images, and pricing.
Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
Coordinate with supply chain, merchandising, and fulfillment teams.
Collaborate with customer service to improve post‑purchase support.
Product Content & SEO
Optimize and maintain product content for clarity, engagement, and SEO.
Write keyword‑rich titles, descriptions, and metadata.
Use Adobe Photoshop for product imagery.
Manage and improve local SEO (Google My Business, citations, listings).
Monitor algorithm updates and SEO trends.
Develop product hierarchy, taxonomy, and attributes.
Experience with PIM systems is a plus.
SEM & Digital Advertising
Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
Develop ad copy and landing pages.
Use Google Analytics, SEMrush, and similar tools.
Test and iterate to improve ROI.
Marketing Automation & Campaigns
Use Constant Contact and BigCommerce to run automated email campaigns and workflows.
Maintain list hygiene and compliance with CAN‑SPAM and GDPR.
Produce analytics dashboards and performance reports.
Align campaigns with customer journey touchpoints.
Creative Content & Media
Design and produce print/digital collateral such as flyers, features, and catalogs.
Edit videos, capture photography, and create visual assets for web/social.
Support product management and sales with marketing materials.
Collaboration & Cross‑Functional Work
Partner with product management, IT, and marketing teams.
Engage with sales to understand customer challenges and opportunities.
Manage multiple priorities in a detail‑oriented, fast‑paced environment.
Qualifications & Skills
Bachelor’s degree in Marketing, Communications, or equivalent experience.
3–5 years in eCommerce, digital marketing, or product content management.
Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
Strong writing and communication skills.
Understanding of SEO best practices (HTML, CSS, site structure).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
Analytical mindset with data‑driven decision making.
Video editing and photography experience a plus.
Familiarity with SAP Hybris is a plus.
Benefits
Medical, Dental, and Vision Insurance
Company‑paid Life Insurance
Short‑ and Long‑Term Disability
Supplemental Benefits
401(k) with Company Match (eligible Day 1)
Paid Time Off and Holidays
Stable, growth‑oriented company culture
Tuition Reimbursement
Employee Discount Program
Parental Leave Program
Referral Bonuses
Equal Opportunity Employer Würth Baer Supply Company is an Equal Opportunity Employer.
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Sprachkenntnisse
- English
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