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Associate, Digital Marketing
Hubbell
- New York, New York, United States
- New York, New York, United States
Über
Company: Hubbell Incorporated
Job Overview Looking to grow your career in digital marketing? Join Hubbell’s Enterprise Marketing team and help drive innovative, data‑driven campaigns across web, SEO/SEM, social, and marketing automation.
Responsibilities
Hands‑on experience with cutting‑edge tools (HubSpot, Salesforce, analytics)
Opportunity to shape digital strategy and optimize customer engagement
Collaborate across a global, cross‑functional team
Marketing Automation
Coordinate and support multi‑channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analytics
Build and optimize marketing automation workflows, lead‑nurture programs, and lifecycle campaigns
Maintain and optimize lead databases, including segmentation, personalization, opt‑in/out management, scoring, and routing
Measure and report on end‑to‑end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunities
Stay informed on competitive and market insights to improve campaign effectiveness
Experience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred
SEO & SEM
Conduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiatives
Assist with content, technical, and structured data audits to improve SERP and generative visibility
Analyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citations
Develop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit)
Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reporting
Recommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusion
Compile analytics and performance reports related to SEO/SEM/AEO/GEO efforts
Analytics & Reporting
Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments.
Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process.
Participate as a thought‑leader/teacher by sharing knowledge and best practices with the entire marketing teams
Skills and Experience
2+ years of experience in digital marketing or related experience
Bachelor’s Degree in information technology, marketing, business, or relevant field.
Experience managing corporate web properties and assets
Creative thinker and problem solver
Ability to collaborate with global, cross‑functional teams
Experience in delivering client‑focused solutions based on customer needs
Excellent listening, project management and presentation skills
Excellent interpersonal, verbal and written communications skills
Keen attention to detail
Proven ability to thrive in a result‑driven environment
If you're a creative, results‑driven marketer ready to make an impact—we’d love to connect! #LI-HB1
The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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