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Digital Marketing & Web Coordinator
- Benton, Arkansas, United States
- Benton, Arkansas, United States
Über
ACDI is looking for a detail‑oriented and growth‑minded Digital Marketing & Web Coordinator to support our website, reseller portal, internal intranet, and digital marketing platforms.
This is a marketing‑focused role, not a back‑end development position. The ideal candidate is comfortable working with websites, content, digital tools, and data and is excited to grow their skills in digital marketing, marketing technology, user experience, SEO, and AI‑assisted workflows.
Responsibilities Website & Digital Content Management
Maintain and update content across ACDI’s website, reseller portal, and internal intranet.
Create and update landing pages, product pages, event pages, resource pages, forms, and calls to action.
Publish blogs, product updates, gated content, and campaign materials.
Review pages regularly for accuracy, outdated information, broken links, formatting issues, and missing assets.
Ensure digital content is clear, organized, brand‑compliant, and easy to navigate.
Support website redesign and improvement projects alongside external agencies, vendors, and internal teams.
Digital Campaign Support
Confirm that landing pages, links, forms, downloads, and calls to action work correctly.
Coordinate with the marketing team to publish campaign materials and trackable digital resources.
Test pages, forms, workflows, and digital tools before they go live.
Identify and resolve basic website and campaign issues.
Assist with gated‑content workflows and lead‑capture processes.
Reseller Portal, Resource Hub, and Intranet Support
Organize partner‑facing collateral, product materials, training resources, videos, one‑pagers, presentations, and case studies.
Maintain clear folder structures, categories, tags, naming conventions, and version control.
Remove outdated materials and replace them with current versions.
Improve the structure and usability of ACDI’s reseller portal and internal intranet.
Work with internal teams to gather content, images, documents, and updates for digital platforms.
Help employees and reseller partners find the resources they need quickly and easily.
SEO, Analytics, and Reporting
Assist with basic website and digital campaign reporting.
Monitor website traffic, page performance, form submissions, resource downloads, and campaign activity.
Support basic on‑page SEO updates, including page titles, headings, meta descriptions, keywords, and internal links.
Use data to identify popular resources, outdated pages, and opportunities to improve the digital experience.
Maintain accurate tracking and reporting across campaigns and digital platforms.
Share regular insights and recommendations with the marketing team.
Marketing Technology and AI Tools
Learn and use tools such as WordPress, HubSpot, Zoho, Google Analytics, Search Console, Canva, and other marketing platforms.
Explore practical uses of AI tools to improve content updates, reporting, organization, and marketing workflows.
Document repeatable processes for website updates, campaign launches, and resource management.
Stay curious about new tools and bring forward ideas that can improve efficiency and the user experience.
Collaboration and Project Coordination
Gather information and coordinate digital updates with internal teams.
Support communication with external web agencies, vendors, and contractors.
Manage multiple small projects, updates, and deadlines simultaneously.
Ask questions, communicate progress, and follow through on assigned tasks.
Bring fresh ideas for improving the digital experience for partners, customers, and employees.
Experience & Education Requirements
Bachelor’s degree in marketing, communications, business, digital media, or a related field preferred, or equivalent hands‑on experience.
Entry‑level to 3 years of relevant experience preferred.
Internship, academic, freelance, or project‑based experience may be considered.
Strong written communication and editing skills.
Strong attention to detail.
Organized and able to manage multiple priorities.
Comfortable learning new software, platforms, and digital tools.
Interest in websites, digital marketing, content management, user experience, analytics, SEO, or marketing technology.
Ability to work collaboratively in a fast‑paced environment.
Willingness to ask questions, learn quickly, and apply feedback.
Helpful, But Not Required
Experience with WordPress or another content management system.
Familiarity with HubSpot, Zoho, Google Analytics, Search Console, or Canva.
Experience updating website pages, landing pages, or online forms.
Basic knowledge of SEO best practices.
Familiarity with HTML and CSS.
Experience organizing digital assets or online resources.
Interest in AI tools and how they can support marketing workflows.
B2B marketing experience.
Experience working with reseller, partner, or customer portals.
General Responsibilities
Understand and support ACDI’s marketing strategy and business goals.
Maintain ACDI branding standards across digital platforms.
Follow ACDI policies and procedures.
Promote a positive organizational culture aligned with ACDI’s mission and values.
Work Environment
Moderate noise level, bullpen environment located at Benton Headquarters.
Fast‑paced, collaborative, encouraging, and positive.
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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Sprachkenntnisse
- English
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