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Business AnalystCoastal Pet Products, Inc. • Alliance, Ohio, United States
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Business Analyst

Coastal Pet Products, Inc.
  • US
    Alliance, Ohio, United States
  • US
    Alliance, Ohio, United States
Jetzt Bewerben

Über

Business Analyst – Marketing, Sales, Merchandising & Product Development
Position Overview We are seeking a detail-oriented and collaborative Business Analyst to support our Marketing, Sales, Merchandising, and Product Development teams. This role will focus on analyzing data from multiple sources, generating actionable insights, and providing strategic recommendations that drive business growth. The ideal candidate is highly analytical and can translate complex data into clear, impactful strategies in collaboration with various departments and verticals.
Key Responsibilities
Collect, analyze, and interpret data from various sources to support marketing, sales, product development, and merchandising initiatives.
Provide actionable insights and recommendations to optimize product assortment, pricing strategies, and channel performance.
Demonstrate strong business intelligence skills, including designing, interpreting, and optimizing dashboards and reports, and monitoring KPIs across verticals.
Partner with Marketing to evaluate campaign and channel effectiveness and ROI.
Collaborate with Sales and Merchandising teams to identify retailer, consumer, and market trends, assist with sales forecasts, improve product placement strategies and assortments, and support key account initiatives.
Support Product Development with data-driven decisions on SKU rationalization, category and channel performance, new product opportunities, and market position.
Ensure data accuracy and integrity across reporting systems.
Present findings and recommendations to stakeholders in a clear and compelling manner.
Assist with sales and product forecasting and recommend product placement strategies in partnership with merchandising and sales.
Perform market research, including competitive pricing, to gather information and make recommendations related to new and existing items, pricing, margin contribution, and strategic initiatives. Recommend product and pricing changes when they do not align with category or organizational growth.
Recommend updates, improvements, or discontinuation of existing products based on changing market needs, product lifecycle indicators, and performance data.
Establish various reports within or leveraging Netsuite in collaboration with supporting verticals.
Qualifications
Bachelor’s degree in Business, Marketing, Analytics, or a related field.
Strong proficiency in Excel, including pivot tables, advanced formulas, and data visualization.
Experience extracting and analyzing data from multiple sources; familiarity with tools such as Google Analytics, Power BI, CRM systems, or ERP platforms is a plus.
Proven ability to synthesize data into actionable insights and recommendations and communicate effectively with cross-functional teams.
Strong problem-solving skills and attention to detail.
Ability to manage multiple projects and deadlines in a dynamic environment.
Preferred Qualifications
Familiarity with e-commerce analytics and retail channel performance metrics.
Prior experience in consumer goods or related industries; pet products experience is a plus but not required.
Soft Skills & Competencies
Collaborates
Action Oriented
Communicates effectively
Manages complexity
Decision quality
Strategic mindset
Drives results
Work Environment
Location: Hybrid or remote (occasional in-person meetings may be required).
Travel: Limited travel for team meetings or special projects.
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  • Alliance, Ohio, United States

Sprachkenntnisse

  • English
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