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Digital Marketing Manager
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Digital Marketing Manager
- Carrollton, Texas, United States
- Carrollton, Texas, United States
Über
Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting. Support SEO and website optimization initiatives to improve landing page performance and overall demand capture. Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback. Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental's growth objectives. Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI. Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking. Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals. Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience. Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution. Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.
Tools & Platforms
HubSpot CRM and Marketing Hub (email, workflows, landing pages, reporting) Paid media platforms such as Google Ads, LinkedIn, Facebook/Instagram Understanding of Google Analytics, Search Console, and SEO tools like Ahrefs/SEMrush WordPress CMS for website content updates, landing page coordination, and performance optimization support
Qualifications
57 years of experience in B2B digital marketing or demand generation is required Proven experience managing and optimizing paid media programs through agency partners Strong understanding of B2B funnel dynamics, lead quality, and pipeline attribution Hands-on experience using HubSpot for campaign execution, automation, and reporting Working knowledge of SEO and website optimization best practices Strong analytical skills with the ability to interpret performance data and guide optimization decisions Excellent communication, project management, and cross-functional collaboration skills
Sprachkenntnisse
- English
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