Digital Marketing Manager

Mediabistro

Madison, Wisconsin, United States

Madison, Wisconsin, United States

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Über

About WELCOME.US Welcome.US is a national, non-partisan initiative dedicated to inspiring, mobilizing, and empowering Americans and institutions across the country to support newcomers seeking refuge and help them thrive. Our mission is to unleash the desire and capacity of people across America to welcome newcomers and ensure they can build stable, fulfilling lives in their new communities. Our vision is a nation where strong, welcoming communities are upheld by durable policies and a shared culture of belonging. Born out of the urgent humanitarian response to global crises, Welcome.US has grown into the broadest welcoming coalition in American history — bringing together citizens, community organizations, private sector partners, and local leaders to forge a movement rooted in service and opportunity. By empowering Americans to serve, share stories, and act together, we are transforming how the United States welcomes newcomers and driving toward lasting systems, policy, and cultural change. In just a few years, millions of Americans from every background have participated in acts of welcome, strengthening communities from coast to coast. Today, Welcome.US continues to build a nationwide network of Welcomers, equipping them with the tools, partnerships, and opportunities needed to support newcomers, influence leaders, and expand welcoming capacity in every state. About the Marketing, Communications & Content Team The Marketing, Communications & Content team at Welcome.US shapes how the welcoming movement shows up in the world. We lead the strategy and execution of storytelling, brand and campaign marketing, public engagement, digital communications, and executive and organizational messaging—ensuring our work reaches, inspires, and mobilizes millions of Americans across communities, sectors, and political lines. This team sits at the intersection of content and communications and marketing and growth. On the content and communications side, we develop powerful narratives, messaging frameworks, executive communications, and media strategies that elevate newcomer and Welcomer stories, define our voice, and advance cultural and policy change. On the marketing side, we design and run integrated campaigns, digital and lifecycle marketing, mobilization efforts, and tentpole moments that drive awareness, participation, and sustained engagement in the welcoming movement. Working closely with program, partnerships, and external stakeholders, the team supports major announcements, national moments, and large-scale mobilization campaigns; builds and manages digital channels and platforms; and creates compelling content that moves people from awareness to action. Through strategic marketing, communications, and content, Welcome.US expands the welcoming movement—encouraging individuals and organizations to show up for newcomers and helping communities across the country build the capacity to welcome, together. JOB RESPONSIBILITIES: Digital Marketing Manager The Digital Marketing Manager will own the execution, optimization, and performance of Welcome.US’s core digital marketing channels, with a primary focus on email marketing and paid media. This role operationalizes campaign and lifecycle marketing plans across email and paid media channels, delivering high-performing, data-driven channel execution. This is a hands-on, channel execution and operations role responsible for building, testing, and optimizing email and paid programs that drive engagement, participation, and mobilization at scale. How This Role Fits Into the Team Senior Director, Lifecycle Marketing defines audience strategy, segmentation, and the Welcomer journey Campaign Marketing Manager leads campaign planning and cross-channel coordination Digital Marketing Manager (this role) owns execution and performance of email and paid channels Key Responsibilities Email Marketing Execution & Optimization Build, launch, and optimize email campaigns, newsletters, and lifecycle journeys Coordinate content and asset development and internal review cycles with relevant stakeholders Translate lifecycle strategies into automated and triggered email flows Own email production workflows, including QA, scheduling, and deployment Develop and execute A/B tests (subject lines, content, timing, segmentation) Monitor and maintain email deliverability, including sender reputation, authentication, and list health best practices. Implement personalization and segmentation strategies defined by lifecycle marketing lead Convene regular email production meetings with relevant stakeholders to streamline communication, coordination, and execution Paid Media Strategy & Execution Plan, execute, and optimize paid campaigns across platforms (e.g., Meta, Google, YouTube, programmatic) Identify needed assets for paid ads and coordinate development and review Manage budgets, pacing, and performance against campaign goals Develop targeting strategies aligned with audience and campaign objectives Continuously optimize creative, targeting, and bidding strategies Partner with Campaign Manager on media plans and channel mix Manage relationship with paid media agency Performance Marketing & Analytics Track and report on channel performance (email + paid) Develop dashboards and performance insights to inform optimization Identify trends and opportunities to improve conversion and engagement Support KPI tracking tied to campaign and lifecycle goals Marketing Technology & Systems Ownership Own day-to-day management of email platform (ESP) and paid media tools Ensure proper audience segmentation, tagging, and tracking Collaborate with Product/Digital teams on CRM and data integrations Maintain best practices for data hygiene, compliance, and privacy Testing & Continuous Improvement Establish a structured testing roadmap across email and paid channels Run experiments to improve conversion, engagement, and retention Document learnings and apply insights across campaigns and lifecycle programs Cross-Functional Collaboration Partner with: Lifecycle Marketing to implement segmentation and journeys Campaign Marketing to execute campaign tactics Content & Creative teams to develop high-performing assets
Provide channel expertise and recommendations during campaign planning QUALIFICATIONS Required Skills and Experience 4–7 years in digital marketing, growth marketing, or performance marketing Strong hands-on experience with: Salesforce Marketing Cloud Account Engagement (formerly Pardot) Paid media platforms (Meta, Google Ads, etc.) Journey mapping tools (i.e., Mural) Familiarity with audience segmentation in Salesforce, user journeys, and lifecycle or growth marketing concepts Experience building and optimizing automated email journeys based on performance data Experience with paid media campaigns, audience targeting, and optimization Strong project management skills, with the ability to juggle multiple workstreams, prioritize effectively, and meet deadlines in fast-moving environments Ability to translate strategy into execution-ready plans, briefs, and task lists Preferred Skills and Experience Familiarity with email deliverability best practices, including authentication, sender reputation, and inbox placement monitoring. Experience working closely with content, creative, and external partners to produce and launch assets Experience managing multi-channel digital campaigns at scale Experience working in cross-partisan, nonpartisan, or politically diverse environments. Desired Values and Traits Highly execution-oriented, with a strong bias toward action and follow-through. Organized, detail-oriented, and proactive—able to anticipate needs and resolve issues before they escalate Collaborative and relationship-driven, with comfort working across teams, functions, and external partners Adaptable and resilient, able to thrive amid changing priorities and evolving campaign needs Curious and growth-minded, eager to test, learn, and continuously improve campaign performance Flexibility and openness to feedback Deeply aligned with Welcome.US’s mission and values, including a commitment to cross-partisan, inclusive welcoming and respect for diverse perspectives OUR VALUES Welcome.US is guided by our values: Relentless Pursuit of Goals : We move with speed and purpose, adapting thoughtfully to achieve our goals, and taking initiative in the face of uncertainty. Boldly Innovate: We lead with innovation and ambition, committed to scalable, transformative solutions that challenge the status quo. Purposeful Flexibility: We embrace periods of intensity and periods of moderation, which means we give more when needed and have flexibility when possible. Better Together: We work collaboratively, combining strengths and expertise through thoughtful processes to achieve exceptional results. Deep Respect: We treat each other and our stakeholders with compassion and respect, valuing different perspectives and approaches. Welcomer Centered: Welcomers are the lifeblood of our work to achieve our mission, and we therefore strive to ensure that their experience as a Welcomer is as smooth, supported, inspiring, and successful as possible. COMPENSATION AND BENEFITS Welcome.US offers a generous compensation and benefits package in order to attract and retain top talent. Salaries and retirement Salaries commensurate with experience and aligned with other organizations of our size 401(k) with an employer contribution of 6% of salary available (with no waiting period) for full and part time employees
Benefits for full-time employees Comprehensive health benefits for the employee and dependents, subsidized 85-100% depending on plan choice. Currently health insurance is provided through Justworks and plans are provided through Aetna and Kaiser.
Benefits for full and part time employees Vision benefits through Metlife or Atetina and subsidized at 80% Dental benefits through Metlife or Atetina and subsidized at 80% Employer paid short and long term disability insurance Employer paid life insurance ($10,000) Monthly remote work stipend ($75)
Paid time off for full time employees 13 paid holidays Winter closure December 26-31 Flexible paid time off accrued each pay period First year of employment: 20 days After first year: 30 days
16 weeks of paid parental leave
TO APPLY Welcome.US is committed to building and retaining a talented, diverse, and inclusive team. We strongly encourage people of all races, ethnicities, nationalities, religions, abilities, sexual orientations, and gender identities to apply.
Please submit a cover letter and resume demonstrating how your application reflects the role’s qualifications using this link .
This position will remain open until the right candidate has been identified; however, for priority consideration, candidates are encouraged to submit materials by 5/20/26.

Madison, Wisconsin, United States

Sprachkenntnisse

English

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