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Director, Analytics, Data and Audience SolutionsRise • United States
Jetzt Bewerben
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Director, Analytics, Data and Audience Solutions

Rise
  • US
    United States
  • US
    United States
Jetzt Bewerben

Über

Rise is an
award-winning
, full-service
Media Agency of Record
that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with
transparency at its core
, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
Director, Audience and Data Services Role Overview The Director, Audience and Data Services leads the development and positioning of data-driven marketing solutions for
Quad’s Direct Marketing
business. This role is primarily focused on
pre-sale strategy, client engagement, and solution design
, ensuring that audience data and analytics are effectively leveraged to shape winning proposals and high-impact marketing programs. Operating at the intersection of sales, strategy, and analytics, this individual partners with account leadership and business development teams to define how data is used to drive client outcomes. The role is responsible for translating client challenges into clear, differentiated audience strategies and analytic approaches that align with Quad’s integrated capabilities. This is a
front-end, consultative leadership role
with emphasis on
influencing deal strategy, shaping scope of work, and establishing the foundation for successful execution
. Key Responsibilities 1. Pre-Sale Strategy & Solution Leadership Lead the development of
audience and data strategies
for new business and organic growth opportunities. Partner with sales and account leadership to shape
deal strategy, scope, and positioning
. Define how data, segmentation, and analytics will be applied to achieve client objectives. Translate client business challenges into
clear, actionable marketing and data solutions
. Play a key role in
RFP responses, proposal development, and pitch presentations
.
2. Client Engagement & Thought Leadership Act as a senior subject matter expert in
audience, data, and direct marketing analytics
in client conversations. Lead discovery sessions to uncover client needs, data availability, and opportunity areas. Present strategic recommendations that connect data capabilities to
measurable business outcomes
. Build credibility with senior client stakeholders through
clear, insight-driven thinking
.
3. Audience Strategy & Data Application Identify Opportunities and Define frameworks to meet clients defined outcomes:
What is the best Data and Audience Approach (1 st
Party or Acquisition audiences)  Segmentation Test-and-learn strategies Measurement approaches Multi-Channel campaigns
Ensure solutions reflect best practices in
direct mail and data-driven marketing
.
4. Analytics Framing & Interpretation (Pre-SOW) Establish the
analytic approach and success metrics
for proposed programs. Define how analytics will be used to:
Define testing criteria Measure performance Inform optimization Demonstrate ROAS
Translate analytic concepts into
clear, client-friendly narratives
during the sales process. Ensure proposed analytic solutions are
aligned with business goals and operational feasibility
.
5. Cross-Functional Solution Alignment Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are:
Feasible Scalable Differentiated
Align data strategy with Quad’s broader
media, creative, and production capabilities
. Ensure clarity between what is proposed and what can be delivered.
6. Go-to-Market & Capability Development Help shape how Quad positions
audience data and analytics within Direct Marketing offerings
. Contribute to development of Sales enablement materials, case studies, and solution frameworks Stay current on trends in Direct marketing and CRM, Audience data and identity, and Privacy and regulatory considerations
Experience 12–15+ years in direct marketing, CRM, or data-driven marketing environments Significant experience in
client-facing, pre-sale, or solution strategy roles Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland)
Employees can be expected to be paid an annualized salary range of $122,040-$160,000, based on variations in knowledge, skills, experience and market conditions. #LI-DP1 We offer
comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.
Rise and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
Drug-Free Workplace
  • United States

Sprachkenntnisse

  • English
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