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Sr. Sales Associate
Goodwin LivingUnited StatesSenior Sales AssociateGoodwin Living is seeking a highly organized, relationship-driven, and strategic Senior Sales Associate to support the continued success of Goodwin House Seminary Road (GHSR), ou
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Goodwin Living is seeking a highly organized, relationship-driven, and strategic Senior Sales Associate to support the continued success of Goodwin House Seminary Road (GHSR), our newest Life Plan Community currently in its pre-opening and lease-up phase. Reporting directly to the Director of Sales, the Senior Sales Associate plays a critical role in retaining and advancing reservists from commitment through move-in. This position is intentionally designed to focus on reservist engagement, pipeline advancement, move-in readiness, and cross-departmental coordination. The Senior Sales Associate serves as a key partner to the Sales Counselorsacting as a strategic backup for appointments and tours, while also owning several essential processes that ensure a seamless, well-paced, and highly personalized move-in experience for future residents. This role is ideal for a sales professional who thrives in a fast-moving environment, values precision and follow-through, and excels at building trust with prospects as they make one of life's most important decisions. Key Responsibilities
Reservist Retention & Engagement Curate and manage "The Reserved" engagement and retention program, ensuring consistent, high-touch communication with reservists Develop and distribute a quarterly "The Reserved" newsletter, in collaboration with Sales and Marketing Serve as a primary point of contact for reservists as they move closer to occupancy, ensuring clarity, confidence, and continuity Maintain relationships with competitive communities to stay informed on market trends, pricing, timelines, and best practices Sales Support & Pipeline Management Support Sales Counselors with initial tours, follow-up tours, and reservation appointments as needed Serve as a knowledgeable backup to Sales Counselors for appointments, ensuring continuity of service Assist with lead generation, follow-up, and pipeline advancement, particularly for reservists approaching key milestones Maintain accurate, up-to-date CRM records for leads, reservists, and future residents Process incoming inquiries, distribute brochures, and ensure timely follow-up on all leads Move-In Readiness & Execution (As We Enter the Move-In Timeframe) Facilitate financial and health reviews for reservists in coordination with internal partners Conduct personalization appointments, guiding reservists through selections and documenting outcomes Play a lead role in developing and managing the move-in schedule, balancing operational readiness with resident experience Coordinate approvals, documentation, and internal handoffs required for successful move-ins Support move-in planning and execution, serving as a steady point of contact for reservists throughout the process Operational & Administrative Excellence Assist with managing phone inquiries with professionalism and warmth, ensuring an exceptional first impression Oversee brochure fulfillment, mailings, and inquiry tracking Generate reports and insights to support sales pacing, reservist readiness, and leadership decision-making Collaborate closely with Sales, Marketing, Finance, Operations, and Life Enrichment to ensure alignment Proactively identify gaps, risks, or opportunities within the pipeline and recommend solutions Marketing & Brand Support (Secondary Focus) Support data analysis related to leads, reservists, and conversion trends Assist with proofing and implementation of marketing campaigns as needed Ensure brand consistency across reservist communications and materials Coordinate with vendors and internal teams to support targeted outreach efforts Qualifications & Skills Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent professional experience Prior experience in senior living sales, real estate, hospitality, or a customer-centric sales environment strongly preferred Demonstrated ability to manage multiple pipelines, timelines, and stakeholders simultaneously Proficiency in Microsoft Word, Outlook, and Excel required; CRM experience required (training provided as needed) Exceptional verbal and written communication skills Strong relationship-building abilities with a calm, confident, and empathetic presence Highly organized, detail-oriented, and deadline-driven Strategic thinker with the ability to anticipate needs and plan ahead Comfortable managing sensitive financial and health-related information with discretion Adaptable and solutions-oriented in a dynamic, pre-opening environment Advanced computer proficiency, including CRM systems and reporting tools Willingness to work occasional evenings or weekends as business needs require A Sampling of Our Many Benefits! We've got you covered with incredible benefits, whether you work full-time, part-time, or PRN (as needed). Here's a glimpse of what we offer to Full-Time team members: Paid Time Off Health Insurance DailyPay: Work and get paid the same day! 401k Retirement Plan Tuition Assistance for Career Development Financial assistance with U.S. Citizenship application or DACA Renewal Tutoring for ESL, Citizenship Test & GED Staff Emergency Grants Access to a Fitness Center, Pool, and More About Goodwin Living At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has inspired our team members to vote us into the Washington Post Top Workplace rankings since 2019, and they made us #2 in 2024! Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that values diversity and fosters talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.
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