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Über
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ .
The Senior Content Marketing Manager develops and executes a strategic content program that drives brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full customer journey.
This is a hands-on content manager who can craft strategy, create and manage high quality content, and create and execute plans to amplify and publish content.
What you'll do here:
Content Strategy & Planning
Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go-to-market priorities.
Develop and maintain a comprehensive content calendar across owned and partner channels
Define content themes that support business goals.
Translate audience insights and market trends into compelling, differentiated content ideas.
Align content plans with product launches, campaigns, and seasonal initiatives.
Content Creation & Management
Create and oversee high-quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
Partner with internal teams and external writers, agencies, and subject-matter experts to develop audience-specific content.
Ensure content is on-brand, audience-focused, and optimized for clarity and impact.
Edit and elevate content to meet quality, voice, and storytelling standards.
Demand & Lifecycle Content Enablement
Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.
Develop content mapped to buyer journeys, personas, and stages of the funnel.
Support account-based marketing, lifecycle campaigns, and customer engagement programs.
Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
Distribution, Performance & Optimization
Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
Use data and insights to evaluate content effectiveness and continuously improve results.
Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
Test new formats, channels, and storytelling approaches to increase impact.
Cross-Functional Collaboration & Leadership
Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
Lead content distribution workflows
Provide guidance and feedback to other marketers or contributors.
Ensure alignment between content, brand voice, and messaging across the organization.
Champion content as a strategic growth lever across marketing and the business.
Skills you will need here:
Bachelor's degree required, degree in marketing, communications, journalism, or related field preferred.
Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
Ability to develop and execute content strategies that drive measurable results.
Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
Strong understanding of digital content, SEO fundamentals, and content distribution.
Experience partnering cross-functionally in fast-paced, matrixed environments.
Experience in B2B, SaaS, EdTech, or complex buying environments preferred
Familiarity with content performance analytics and marketing automation platforms preferred
Experience supporting demand generation or product marketing initiatives preferred
Experience using Adobe or Canva for basic design
Ability to direct video editing and do simple video editing tasks
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com .
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our
Total Rewards Philosophy
.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
10% Annual: Individual Target
$77,100.00 - $100,200.00 USD
Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we've built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
Warning: Be aware, there has been an increase of targeted recruitment
scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.
Sprachkenntnisse
- English
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