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Digital Marketing & CRM SpecialistThe University of Colorado System • United States
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Digital Marketing & CRM Specialist

The University of Colorado System
  • US
    United States
  • US
    United States
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Digital Marketing & CRM Specialist
The CU School of Pharmacy is seeking a dynamic and versatile Digital Marketing & CRM Specialist to execute digital marketing initiatives that support student recruitment, community engagement, and event registrations (Cvent). This role serves as the primary administrator for Salesforce Marketing Cloud and plays a key role in developing data-driven campaigns across email, digital advertising, and web channels. As part of a small, collaborative team, this role reports to the Marketing & Communication Director and will contribute broadly to marketing and communications efforts combining technical expertise, basic design skills, creative storytelling, and hands-on support for events and content creation. Key Responsibilities: Build, deploy, and optimize Salesforce Marketing Cloud email journeys, audience segmentation, and recruitment campaigns in collaboration with digital strategy, while ensuring data integrity, list management, and compliance with email marketing best practices. Develop and execute targeted email and newsletter campaigns for prospective students, partnering with admissions and program teams to align messaging with enrollment and recruitment goals. Create and manage Cvent registration forms and landing pages for key events, supporting seamless user experiences and effective event promotion. Support paid digital advertising initiatives across social, search, and display channels, assisting with campaign planning, execution, optimization, and coordination with internal stakeholders or external vendors. Track, analyze, and report on marketing performance metrics across email, digital campaigns, and web traffic, delivering actionable insights, dashboards, and regular reports to improve effectiveness. Write compelling marketing copy and develop engaging storytelling content highlighting students, faculty, research, and programs, including capturing basic multimedia assets to support campaigns. Provide comprehensive marketing support for events and recruitment initiatives, including promotion, on-site or post-event communications, and contributing to broader team priorities in a collaborative environment. Work Location: Hybrid – this role is eligible for a hybrid schedule of 3 days per week on campus and as needed for in-person meetings. Why Join Us: The Skaggs School of Pharmacy and Pharmaceutical Sciences, located at the Anschutz Medical Campus, is an internationally renowned School of Pharmacy and a top-tier research school ranked in the top 10% of more than 140 schools in the country for research grant funding. At the Skaggs School of Pharmacy and Pharmaceutical Sciences, we are committed to excellence and innovation in professional, graduate, and post-graduate education; scholarship and research; patient-centered care; public health advocacy; and societal leadership and engagement. Together, our innovation, discoveries, and engagement with our communities improve the health and well-being of society. Why work for the University? We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including: Medical: Multiple plan options Dental: Multiple plan options Additional Insurance: Disability, Life, Vision Retirement 401(a) Plan: Employer contributes 10% of your gross pay Paid Time Off: Accruals over the year Vacation Days: 22/year (maximum accrual 352 hours) Sick Days: 15/year (unlimited maximum accrual) Holiday Days: 15/year Tuition Benefit: Employees have access to this benefit on all CU campuses ECO Pass: Reduced rate RTD Bus and light rail service There are many additional perks & programs with the CU Advantage. Qualifications: Minimum Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Two (2) years of experience in digital marketing or communications. Applicants must meet minimum qualifications at the time of hire. Preferred Qualifications: Experience in higher education, healthcare, or recruitment marketing. Experience with CRM systems and marketing automation tools. Experience supporting paid digital advertising campaigns. Experience with email marketing platforms (Salesforce Marketing Cloud preferred). Experience analyzing and reporting on marketing performance metrics. Knowledge, Skills and Abilities: Ability to communicate effectively, both in writing and orally. Ability to establish and maintain effective working relationships with employees at all levels throughout the institution. Outstanding customer service skills. Strong understanding of digital marketing strategy and best practices. Ability to manage multiple projects and priorities in a fast-paced environment. Detail-oriented with strong organizational skills. Comfortable wearing multiple hats and adapting to evolving team needs. Collaborative mindset with strong interpersonal skills. Ability to think creatively with a data-driven approach to decision-making. Ability to work in a fast-paced, mission-driven environment. Strong writing, editing, and storytelling skills. Basic photography and/or content creation skills. How to Apply: For full consideration, please submit the following document(s): A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position. Curriculum vitae / Resume Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address Questions should be directed to: Lori Westermann, lori.westermann@cuanschutz.edu Screening of Applications Begins: Screening begins on June 4, 2026. For best consideration, apply by (2 weeks from posting date). Anticipated Pay Range: The starting salary range (or hiring range) for this position has been established as $54,254 – $72,701. The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level. Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line. Total Compensation Calculator Equal Employment Opportunity Statement: CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities. ADA Statement: The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu. Background Check Statement: The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees. Vaccination Statement: CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.
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