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B2B Content Strategy Lead
- Newcastle upon Tyne, England, United Kingdom
- Newcastle upon Tyne, England, United Kingdom
Über
We're seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences. You'll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams. Key Responsibilities:
Content Strategy & Planning Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys Own the end-to-end content roadmap across awareness, consideration, and conversion stages Build scalable content frameworks that support product, campaign, and brand initiatives
Create compelling, insight-driven thought leadership that positions the business as a market authority Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes Establish clear, consistent mes...
Sprachkenntnisse
- English
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