Search and Content Lead

Hunt St

Saint Paul, Illinois, United States

Saint Paul, Illinois, United States

Über

Looking for Philippines-based candidates Job Role: Search & Content Lead Compensation range: $2500 AUD / Monthly Engagement type: Independent Contractor Agreement Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time. Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home. Who The Client Is: Our client is an Australian B2B eCommerce and lead-generation business selling commercial matting solutions nationwide. Their website plays a critical role in driving Direct online sales, Quote requests, Sample requests, & Inbound enquiries. They operate in the built environment and construction support space, working closely with commercial buyers, contractors, and project stakeholders. As the business grows, they are investing in strengthening their digital presence to drive measurable commercial outcomes. Role Overview: We’re looking for a Search & Content Lead who will own and execute a content and SEO strategy focused on driving qualified organic traffic, online sales, and high‑quality inbound leads that influence revenue. This is a commercial SEO role, not just content creation; success is measured by business impact, not just rankings. You’ll sit at the intersection of SEO, content, and conversion, responsible for improving the visibility and performance of key commercial pages. You’ll translate technical and product knowledge into clear, structured, high‑converting content that helps buyers make decisions. You’ll also work closely with internal subject‑matter experts and a senior external SEO consultant for guidance, QA, and strategic direction.
Key Responsibilities SEO & Content Execution
Develop and execute SEO and content initiatives aligned with commercial goals
Focus on category pages, product pages, quote/sample pages, use‑case pages, comparisons, FAQs, and case studies
Create and optimise content that ranks and converts
Keyword & Search Strategy
Conduct keyword research and search intent analysis
Identify opportunities across non‑brand, high‑intent search queries
Improve visibility in both traditional and AI‑assisted search environments
Content Development & Optimisation
Translate technical information into clear, buyer‑friendly content
Continuously update and optimise existing pages for performance
Improve internal linking, page structure, and on‑page SEO
Expert Knowledge Extraction
Interview internal subject‑matter experts
Extract buyer questions, objections, and insights
Turn this into structured content that performs commercially
Performance Tracking & Reporting
Monitor SEO and content performance using GA4, Search Console, and other tools
Track metrics tied to business outcomes (not vanity metrics)
Deliver actionable insights and optimisation recommendations
Deliverables
Weekly priority backlog
Monthly performance scorecard
Content and optimisation briefs
Published and updated pages
Expert interview summaries
Technical SEO tickets
Page‑level recommendations aligned to revenue goals
Success Measures
Growth in qualified organic leads
Increase in quote requests, sample requests, and inbound enquiries
Improvement in non‑brand traffic to key commercial pages
Stronger conversion paths across product and category pages
Contribution to online and offline revenue impact
Support Structure
Own day‑to‑day execution
Collaborate with internal stakeholders
Work alongside a senior external SEO consultant for:
Strategy guidance
QA and feedback
Technical escalation
Required Skills and Qualifications
Proven experience in commercial SEO and content strategy
Strong experience with category/product‑led content optimisation
Proficiency in Google Analytics (GA4) and Search Console
Experience with CMS platforms (WordPress, Shopify, etc.)
Strong content briefing, editing, and optimisation skills
Excellent written English (clear, structured, and persuasive)
Ability to translate data into actionable improvements
Close attention to detail and content accuracy
Comfortable working independently in a remote setup
Nice to Have
Experience in B2B, eCommerce, or technical industries
Exposure to AI search optimisation / structured content
Basic technical SEO understanding
Off‑page SEO knowledge (not required, but beneficial)
Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
Disclose any existing ongoing roles or client work
Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)
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Saint Paul, Illinois, United States

Sprachkenntnisse

English

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