Marketing Manager

Asset Living

New York, New York, United States

New York, New York, United States

Über

Marketing Manager As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Responsibilities
Work closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of the assigned portfolio.
Leverage centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategies for the assigned portfolio.
Analyze ongoing leasing and marketing performance, and prepare and provide performance data reporting to operational leadership and clients.
Recommend and oversee the execution of long‑term and short‑term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
Participate in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
Provide leasing and marketing training and best practices to onsite teams.
Create additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc., to increase social media presence and drive qualified traffic to the communities.
Create 30‑60‑90‑day marketing action plans for properties not meeting occupancy goals.
Confidently present recommendations, ideas, and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Travel: Estimated 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business‑related activities.
Education & Experience
Bachelor's degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Knowledge of consumer/user digital experience.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem‑solving abilities.
Ability to work independently as well as collaboratively in a team environment.
Preferred
3‑5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data‑driven decision making.
Experience in Real Estate Property Management.
Experience with Property Management Software – Yardi, Onesite, Entrata.
Experience with industry‑related CRMs – Rent Dynamics, Knock.
Equal Employment Opportunity
As set forth in Asset Living’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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New York, New York, United States

Sprachkenntnisse

English

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