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About This Role
We re seeking a Web Experience Contractor to elevate our HCP and patient web channels driving frictionless experiences, best in class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.
What You ll Do
Improve Online Experience
Help design clear and intuitive website journeys, features for HCPs and patients.
Ensure content is easy to understand, accessible, and consistent across brands.
Guide brands on best practices for organizing information and making websites more user friendly and accessible.
Drive UX Deep Dives with the Brand and Omnichannel Engagement lead
Work with Engagement leads to deliver against Web feature requests
Improve Website Performance
Identify issues that slow down site load times and work with our teams to fix them.
Recommend ways to streamline pages, improve mobile experience, and reduce errors.
Monitor ongoing site health and help address performance issues quickly.
Review how users interact with key elements on the site such as buttons, links, and page sections and analyze traffic changes to recommend improvements that increase engagement.
Strengthen Measurement & Optimization
Drive performance of website impact and compare over time, optimize for greater engagement and impact
Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required
Define what success looks like for each website (e.g., engagement, navigation, conversions).
Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations
Lead simple tests to understand what resonates with users.
Improve discoverability with SEO/GEO
Support Governance & Compliance
Promote consistent use of approved templates, content blocks, and component libraries.
Ensure all digital efforts meet privacy, accessibility, and compliance standards.
Drive Ways of Working
Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.
Help establish clear roles, processes, timelines, and quality standards.
Work with Operations Hub and support workflows from content briefing through MLR and publishing.
What You Bring
7+ years of experience improving websites, digital experiences, or online engagement.
Experience working in pharma or healthcare, especially with HCP and patient audiences.
Deep understanding of Search Optimization/discoverability e.g., GEO
Deep Experience with Adobe CMS, Adobe Analytics
A strong understanding of what makes a website effective clarity, speed, ease of use, and compelling content.
Comfort working with analytics dashboards, interpreting trends, and making recommendations.
Ability to collaborate across many teams and guide them toward best practices.
Familiarity with regulated review processes (MLR) and digital compliance requirements.
Sprachkenntnisse
- English
Hinweis für Nutzer
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