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B2B Sales ManagerMrs. Fields Gifting and Licensing LLC • United States
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B2B Sales Manager

Mrs. Fields Gifting and Licensing LLC
  • US
    United States
  • US
    United States
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À propos

The Company
Apex Hospitality is an integrated hospitality and consumer brand organization, operating across dining, entertainment, and e-commerce. Formed through the strategic alignment of Affinity Interactive, Xperience Restaurant Group (XRG), Pink Taco and Mrs. Fields, the platform brings together nationally recognized restaurant concepts, iconic consumer products, and digital capabilities under one scalable, integrated model.
Mrs. Fields® is a quintessential American success story. Founded by Debbi Fields, who was a housewife at the time, the brand began with her vision of sharing an irresistible cookie recipe with the world. Persevering through early challenges, she opened the first Mrs. Fields® store in Palo Alto, California in 1977. The Mrs. Fields® name quickly became synonymous with warm, freshly baked cookies made from high-quality ingredients. Celebrated across generations, the brand today enjoys the highest aided brand awareness in its category and maintains a strong global presence. Fresh cookies and brownies are sold for every occasion through more than 150 franchised locations worldwide.
The Role
Mrs. Fields Gifting and Licensing, LLC is seeking a high-energy, results-oriented Inside B2B Sales and Gifting Manager to grow our corporate gifting, bulk order, and business-to-business sales channel. This role is responsible for generating net-new business, expanding existing customer relationships, reactivating dormant accounts, and managing opportunities from lead generation through order execution.
This is a hands-on inside sales role designed for a strong seller who can prospect, quote, close, and grow accounts while delivering a premium customer experience consistent with the Mrs. Fields brand. The ideal candidate combines outbound selling ability with strong organization, forecasting, and cross-functional collaboration skills.
Key Responsibilities
Business Development and Pipeline Growth • Build and manage a healthy pipeline of B2B prospects through outbound calls, email outreach, referrals, inbound lead follow-up, trade events, and market research. • Identify and develop new corporate gifting opportunities across key use cases such as employee appreciation, client gifts, holiday programs, onboarding, promotions, meetings, and events. • Qualify leads, understand customer needs, and recommend gifting solutions that align with budget, timing, and branding objectives. • Prepare proposals, pricing, and sales presentations that convert prospects into customers.
Account Management and Revenue Growth • Manage a portfolio of active accounts and grow revenue through repeat business, seasonal outreach, and upsell/cross-sell opportunities. • Reactivate dormant customers and reestablish purchasing relationships. • Serve as a responsive, consultative point of contact for customers throughout the sales cycle. • Maintain strong working relationships with partner retailers and other high-volume customers where applicable.
Sales Execution and Operations • Quote pricing, explain credit terms, prepare sales orders, and ensure accurate handoff for fulfillment. • Maintain current knowledge of product assortment, promotions, seasonal offerings, and customization options across B2B and B2C channels. • Track pipeline, account activity, revenue, and forecasts in CRM and related sales systems. • Help maintain accurate reporting on business transactions, customer activity, and sales performance.
Cross-Functional Collaboration • Partner with Marketing and Creative on lead generation campaigns, collateral, seasonal programs, and customer-facing materials. • Work closely with Customer Service, Operations, E-commerce, and Production teams to ensure timely and accurate order fulfillment. • Escalate and resolve order, artwork, service, and delivery issues with urgency and professionalism. • Provide customer and market feedback to improve processes, campaigns, and product positioning.
Brand Representation • Uphold Mrs. Fields' quality standards and brand expectations in every customer interaction. • Support peak holiday sales periods with a strong sense of urgency, responsiveness, and execution.
Qualifications • 4-6+ years of successful experience in inside sales, B2B sales, corporate gifting, food gifting, specialty retail, consumer goods, or a related environment. • Proven ability to generate net-new business through outbound prospecting and lead conversion. • Strong account-management skills with experience growing repeat and seasonal business. • Comfortable managing multiple opportunities and deadlines in a fast-paced, highly seasonal environment. • Strong verbal, written, negotiation, and presentation skills. • Proficiency in CRM systems and Microsoft Office, especially Excel, Outlook, Word, and PowerPoint. • Associate's or bachelor's degree in business, marketing, or a related field preferred; equivalent experience considered. • Experience in food gifting, e-commerce, or consumer products preferred. • Private-equity-backed business experience is helpful but not required.
Core Competencies • Prospecting and pipeline management • Consultative selling • Account growth and retention • Proposal development and closing • Forecasting and CRM discipline • Customer service orientation • Cross-functional collaboration • Organization and urgency • Business math and pricing fluency • Adaptability during peak seasons
Success Measures • Net-new B2B revenue generated • Existing-account growth • Dormant-account reactivation • Pipeline health and conversion rates • Forecast accuracy and CRM compliance • Customer retention and repeat-order growth • Responsiveness and execution during peak gifting seasons
Physical and Work Requirements • Ability to work in a professional office environment or comparable business setting. • Ability to remain in a stationary position for extended periods and regularly use a computer and phone. • Ability to occasionally lift and/or move up to 10 pounds. • Ability to travel as needed for customer meetings, trade events, and business development opportunities.
  • United States

Compétences linguistiques

  • English
Avis aux utilisateurs

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