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MARKETING MANAGER / DIGITAL MARKETING SPECIALIST
- United States
- United States
À propos
Job Description
About Us We operate two growing companies in the outdoor equipment and trailer industry, specializing in
mowers, tractors, and trailers
. Our focus is on delivering high-quality equipment and an exceptional customer experience to both commercial and retail customers. We are looking for a
results-driven marketing professional
to take ownership of our marketing efforts across both companies and drive measurable growth. Position Overview This is a hands-on, performance-based role responsible for generating
qualified leads and increasing brand visibility
through digital marketing, content creation, and strategic campaigns. The ideal candidate is a
motivated self-starter
who thinks strategically, executes efficiently, and takes full ownership of results — including ensuring all leads are properly captured, tracked, and followed through your CRM system. Key Responsibilities Develop and execute
lead-generation campaigns
across both companies Manage and optimize
social media advertising (Facebook, Instagram, Google Ads, etc.) Drive
website traffic and lead conversion
through SEO and paid campaigns Implement and manage
targeting and retargeting strategies Create and edit
photo and video content
for marketing campaigns Monitor and report on
analytics, KPIs, and campaign performance Improve
Google reviews and online reputation management Maintain and optimize both company websites for
lead generation CRM & Lead Management (Critical Responsibility) Set up and ensure
all leads flow directly into the CRM system Maintain a
clean, organized, and trackable lead pipeline Ensure proper
lead attribution (source tracking) Work with sales team to track
lead quality and conversion Continuously improve lead handling and follow-up processes What We’re Looking For Motivated self-starter
who takes initiative without being told Strong focus on
measurable results and ROI Ability to think
strategically and proactively Excellent
communication and organization skills Ability to set and manage
goals and priorities Takes
ownership
and is committed to continuous improvement Growth-minded with a strong desire to scale results Required Skills & Experience Experience with
digital advertising platforms
(Facebook Ads, Google Ads, etc.) Strong understanding of
SEO and website lead generation Experience with
targeting and retargeting campaigns Proficiency in
analytics and performance tracking tools Ability to create/edit
photo and video content Experience managing
lead campaigns and funnels Hands-on experience with CRM systems and lead tracking
(required) Understanding of
customer behavior in equipment sales (mowers, tractors, trailers)
is a plus What Success Looks Like Increased
qualified leads
from both websites Fully functional
CRM system capturing and tracking all leads Improved
conversion rates Growth in
online presence and brand awareness Measurable return on marketing spend
Compétences linguistiques
- English
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