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Digital Marketing Manager
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Digital Marketing Manager
- Boston, Massachusetts, United States
- Boston, Massachusetts, United States
Über
Development and updating of content/packages to brand sites including Raffles and restaurant for hotel including new pages landing for events, attractions and activities that bring visitors to the destinations
Conduct property tours for influencers, content creators, and media, showcasing the hotel's unique offerings, key brand pillars and other storytelling opportunities
Design and develop marketing collateral to support hotel operations, sales initiatives, guest communications, events, and brand campaigns while ensuring adherence to brand standards
Author creative messaging and/or copywriting for online communications and partner websites, newsletters, package offerings, etc.
Editing/proofreading/content management of online presence
Involved in SEM and SEO strategic calls/meetings and follow up action items
Implement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels’ search agency
Analyze and measure brand and vanity website functionality, independently identify areas of friction and obstacles for website visitors and present results and plans and actions to RDOSM
Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business
Work closely with appropriate teams to develop and lead new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results. Working autonomously on project necessary.
Negotiate and manage vendor relationships with applicable technology and marketing partners and escape and document opportunities and/or service problems with recommended solutions
Execute corporate e-commerce campaigns to support the hotel strategic marketing plans working within the established budgets
Participation in photo and video shoots and strategies surrounding image needs and utilization, including VR and the latest technology
Manage content and imagery on the OTA sites through the Market Manager contacts and the Content Team at GRC (Expedia, Travelocity, Orbitz, Kiwi, etc.)
Manage presence on listing sites and acquire inbound links from local/regional sites
Manage the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions etc. in consultation with the corporate internet marketing team and/or the hotel search agencies and RDOSM. Negotiate with key partners as necessary.
Provide the RDOSM and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems and consumer online reviews.
Liaise with digital media outlets, influencers and bloggers to maximize exposure. Negotiating partnerships that deliver maximum ROI.
Support public relations department with the online communication component of crisis and issues management
Support affiliate marketing initiatives through editorial and content management of Key Websites
Qualifications Skills and Experience
Familiarity with Microsoft Content Management tool or other content management platforms.
Basic html knowledge an asset
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordination online campaigns
Strong written communications skills
Knowledge of search engine optimization practices also an asset
Fast learner; can learn new programs and tasks quickly and effectively
Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint
Bachelors’ degree in communications or related field
Physical Requirements
Flexible and long hours sometimes required.
Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move object.
Additional Information What We Offer
Salary Range: $83,000-$88,000
Employee benefit card offering discounted rates in Accor worldwide for you and your family.
Excellent Company benefits including medical, dental, vision and life insurance.
Personalized development opportunities across Accor's extensive brand portfolio.
Ability to make a difference through our Corporate Social Responsibility activities
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Sprachkenntnisse
- English
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