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Senior Commercial Planning Manager
- New York, New York, United States
- New York, New York, United States
Über
The RealReal is seeking an experienced Senior Manager to lead development and delivery of omni-channel campaigns and cross functional commercial initiatives. This role sits at the intersection of merchandising, marketing, editorial and brand - translating business priorities into compelling, data-driven content and programs that drive category and GMV growth.
What You Get To Do Every Day:
- Commercial Planning
- Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative
- Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.)
- Identify and prioritize high impact opportunities to drive traffic, conversion and AOV
- Leverage recaps, research and insights to shape campaign strategy and develop best-practices
- Act as the bridge between Merchandising, Creative and Marketingfrom briefing through delivery and optimizationensuring campaigns drive demand and consignor engagement
- Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns
- Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against
- Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement
- Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan
- Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization
- Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target
What You Bring To The Role:
- Minimum Requirements:
- 8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer
- Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling
- Expert collaboratoradept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns
- Strategic and operationalable to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines
- Excellent communicator and presenterable to influence and engage stakeholders across levels
- Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs
- Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights
- Preferred Requirements:
- Luxury/resale ecommerce or marketplace experience a plus
Compensation, Benefits, + Perks:
- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- 9 Paid Company Holidays
- Flexible Time Off (With Manager Approval)
- Find out more about our Benefits here.
The expected salary range for this role is $135,000.00-$165,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate's skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR's total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
Sprachkenntnisse
- English
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