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Digital Sales Analytics and Optimization Product Manager [On-Site]Regions Bank • Charlotte, North Carolina, United States
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Digital Sales Analytics and Optimization Product Manager [On-Site]

Regions Bank
  • US
    Charlotte, North Carolina, United States
  • US
    Charlotte, North Carolina, United States
Jetzt Bewerben

Über

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description At Regions, the Digital Product Manager leads the discovery, development, and performance of digital initiatives, capabilities, and/or products. This role will partner with internal stakeholders to address complex business issues and opportunities to optimize the customer’s experience with best-in-class digital offerings. Associates will do this by collecting, analyzing, managing, and reporting on key customer, production, and performance metrics. The associate at this position is considered a subject matter expert and relies on extensive experience and technical knowledge in the management of Digital products.
Primary Responsibilities
Defines and owns the long-term strategy, roadmap, and expansion of specified digital products and/or capabilities
Manages performance information such as usage, sales, fraud, and other key information to provide forecasts and market evolution insights
Guides other associates to create meaningful research and propose data-driven ideas to close customer experience gaps in customer journeys
Owns the customer journey for a specific digital product and/or capability
Quantifies investments in digital products and/or capabilities by creating agile lean business cases, communicating the value of those investments to stakeholders, gaining buy-in, securing prioritization through governance processes, and performing post release analysis
Prepares and delivers presentations for the bank’s senior leadership
Identifies and manages both existing and emerging risks associated with an assigned digital product and/or capability and ensures risks are effectively monitored, measured, and controlled in accordance with the bank’s overall risk management protocols
Teams effectively in a matrixed organization of digital channel owners, UX leaders, business leaders, technology associates, and other key stakeholders to advocate for the customer and ensures the execution of strategic goals
Prepares and/or provides guidance for front line associates about sales or service tools (e.g. field training and communication)
Reviews marketing collateral for accuracy and ensures digital products are promoted effectively
Understands industry research about customer behaviors, new digital offerings, new providers, and regulatory impacts while keeping department and business segment leaders informed
Manges vendor relationships including responding to and sending requests, managing risk, and ensuring compliance
Leads and mentors others within the department
Assists senior management in evaluating technical skill level among team as well as curating development plans when necessary
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Requirements
Bachelor’s degree and nine (9) years related experience in digital banking, digital product management, business case development, or financial services
OR High School Diploma/GED and thirteen (13) years related experience in digital banking, digital product management, business case development, financial services, or business requirements/analysis
Familiarity or working knowledge of project management and/or software delivery methodologies (i.e. Agile)
Preferences
Scaled Agile Framework (SAFe) Agilist or Product Owner/Manager certification
Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Office of Foreign Assets Control (OFAC), or Consumer Due Diligence (CDD) experience
Skills and Competencies
Ability to influence and resolve conflicts
Ability to work independently, with high level direction
Critical thinking and strategic planning
Demonstrated success in launching digital initiatives and/or major enhancements
Excellent organization and project management skills
Excellent written and verbal communication
Financial analysis, business case development
Proficiency in Microsoft Office, JIRA, and Confluence
Proven ability to be effective in a shared services organization
Deep hands on expertise with Adobe Analytics, including report suites, segmentation, calculated metrics, and dashboards.
Strong experience leveraging Content Management Systems (CMS) for content performance analysis and optimization.
Experience using session replay and behavioral analytics tools to enhance understanding of user behavior.
Proven experience leading or owning A/B testing and experimentation programs.
Strong understanding of digital acquisition funnels, web performance metrics, and user experience analysis.
Advanced Excel skills; SQL and BI tool experience is a plus.
Understanding of SEO/AEO, paid media, and integrated campaign measurement.
This position is intended to be onsite, now or in the near future Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense. The locations available for this role are Birmingham, AL, Atlanta, GA or Charlotte, NC.
Regions will not sponsor applicants for work visas for this position at this time. Applicants for this position must currently be authorized to work in the United States on a full-time basis.
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target
Minimum: $127,767.75 USD
Median: $172,210.00 USD
Incentive Pay Plans This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. (https://www.regions.com/about-regions/benefits/benefits-eligibility) Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Riverchase Operations Center
Location Hoover, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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  • Charlotte, North Carolina, United States

Sprachkenntnisse

  • English
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